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Mapp: Creating Outstanding CX for Finance With Data Privacy as Top Priority
- June 16, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared a new insightful story:
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only overtaken by retail/eCommerce. But financial service providers are moving on thin ice. When it comes to customer acquisition and personalization in these sectors, there are some common traps marketers can easily fall into. Building trust to grow customer relationships is essential to stand out against competitors and fast-growing FinTech firms. CX gone wrong leads to very abrupt abandonment. After all, you’re dealing with the most delicate topic of all – personal finances. The most important influencer for finance customers is trust, which is why businesses need to set relevant KPIs that help measure their trustworthiness and engagement through the CX experience they provide (drop-offs, time spent on page, conversions, and more). CX is already trumping cost when it comes to choosing vendors – and yet
Read the original here: Creating Outstanding CX for Finance With Data Privacy as Top Priority
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