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Marketers feel the strain of doing more every day. Generate more revenue. Retain more customers. Deploy more campaigns. All while worrying about privacy regulations and…
Warm up your email marketing strategy with a summer newsletter campaign to meet your summer sales targets and grow your mailing list. Summer is all about fun in the sun. Win over subscribers with these summer newsletter ideas and topics to get your customers opening, clicking, and buying all season long. Summertime holiday newsletter ideasIdeas for summer sale emailsSummer newsletter themesSummer email content ideasSummer email subject linesFinal tips for summer newsletters Summertime Holiday Newsletter Ideas Check out the best upcoming events, dates, and holidays to produce a bumper crop of newsletter ideas for summer. Focus on adding value to stand out from the crowd. How can you make this summer email the most helpful one in their inbox that day? Memorial Day (May 30th) As the unofficial start of summer, Memorial day is the perfect time to kickstart your summer email campaign. If you have a new summer range or…
What is a landing page? If you’re asking that question, you came to the right place. And you’re not alone. While the term “landing page” gets thrown around a lot in online marketing, not many people really know what it means — much less how it differs from a website or homepage, or even why landing pages are necessary. At Constant Contact, landing pages are a built-in feature of the online marketing platform. But it doesn’t help if you don’t know what they are, how they work, and how you should use them. Let’s remedy that so you can start creating landing pages that will gain you more leads, more contacts, more donations, and more sales — more easily. What is a landing page and how does it work? Let’s start at the beginning. What is a landing page? A landing page is a single web page created for one specific…
Is conversational marketing just another buzzword in digital marketing lingo? Sure, it’s a broad term but expect to hear it more and more. Chat is consumers’ preferred way of communication with businesses (66%) and 45% of companies already have some conversational marketing efforts in place. The way we do business was changed by the global pandemic. Online presence is the norm even for small businesses now. What was once only possible face to face (consulting, sales advice, fittings) is now being sought online. Going to a physical location to ask a question is a thing of the past, especially among millennials and Gen Z. This is where conversational marketing comes in to provide live interaction, online. Let’s look in detail what conversational marketing is and how you can use it for your business. Definition: What Is Conversational Marketing? Conversational marketing is a way of communicating with current and potential customers.…
As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company. In other words, you’re not just a recruiter — you’re also a marketer and a salesperson. But, how do you know which job boards will help you find the most qualified applications for your specific position? Read on to find out. Table of Contents: What is the best job search engine? Best Job Boards Best Job Boards for Hiring College Students Best Job Boards for Hiring Freelancers Best Job Boards for Hiring Remote and Hybrid Workers 1. Glassdoor Key Features: A large pool of potential candidates (55M+ per month) List your jobs and include detailed descriptions of preferred skills and qualifications. Review resumes, send messages to candidates, and schedule interviews to begin recruitment. Create an employer brand profile to help…
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you’re “volunteered” to do it. And you’ve got to make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow. I’ve been in that situation before, and I was terrified. Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. In this post, we’ll teach you how to create an email newsletter your customers will enjoy reading. Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do.…
With only 16% of consumers carrying cash and the popularity of ecommerce, if you don’t have a payment processor for your business, you’re missing out. In this post, we’ll talk about the software options available for accepting payments online — including some free options, and how payment processing can help streamline your business processes and increase sales. But first, let’s cover the basics of how payment processing works. What is payment processing? A payment processor is a company that facilitates electronic payments (credit card, digital wallets, ACH) between a business and the bank. Essentially payment processors handle all of the backend logistics between merchants, banks, and credit card companies that enable businesses to accept payment. How does payment processing work? When you shop at a retailer and pay with a credit card, the payment processor works in the background to authenticate and complete the transaction, moving the money from your…
Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip compared to 16.3% in 2021. Marketers are still operating in unknown eCommerce and retail territory with the latest challenges: inflation and its impact on consumer behavior, the re-emergence of brick and mortar stores, and the effect of current world affairs. These offer both risks and opportunities for brands. But the acceleration of businesses having to adapt and innovate their marketing strategies continues to intensify its momentum. It’s got the marketing industry occupied with two major questions: How will the retail and e-commerce sectors continue to evolve post-pandemic? How must marketers adapt their marketing strategy to respond appropriately to the change? Here are eight post-pandemic trends that marketers need to have on their radar. 1# Inflation As A Risk Factor: Consumers Are Becoming More Cost-Conscious The…
As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world. But a privacy-first world doesn’t inhibit a company’s ability to know and better serve their customers — it improves it. A privacy-first world is a world in which creating and maintaining relationships directly with your customers is the only way to truly understand them. Here, we’ll explore how the future of privacy will impact your business. Plus, how you can prepare for it. What is a…
SMS is an essential marketing channel for all kinds of businesses. But, it can be tricky to nail down what kind of message is appropriate for SMS, and what kind will annoy and drive away your customers. Read this post for five incredible SMS marketing examples of messages your audience actually wants to read. Everyone likes getting gifts. But everyone also has that one weird family member. You know, the one who makes you ugly crocheted “fashion statements” for Christmas and gets you underwear for your birthday. Usually, they have good intentions, but they’re probably unaware and out of touch with what people actually want. In short message service (SMS) marketing, many brands, unfortunately, become just like your Great Aunt Margaret. Someone told them that “Those hip young people like text messages,” and they started sending SMS marketing messages that are the equivalent of a crocheted necktie and tighty-whities. According…