ESP
July! Woohoo!!! Just thinking about July makes me want to dance around in a sprinkler. It’s that perfect time of year where the days are hot enough to enjoy a run in the sprinkler or a dip in the pool but not so hot we can’t stand the heat. July is the height of barbeque season when we all see how many things we can “grill” or chill. Now, I don’t know if it’s because our Independence Day (July 4th) is celebrated this month, or if that’s a happy accident, but here in the U.S., July is always chock-full of picnics, garden parties, community cookouts, and fireworks. It’s all about food, family, friends, and fun! Did I mention that July is National Picnic Month and National Grilling Month? So, dust off that convertible for Drive Your Corvette to Work Day (July 1st), make plans to fix up that dog house,…
Provide your shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. See how big name brands advanced their strategies by doing so with these examples.
Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course. Why leadership training is important? Leadership training is valuable to anyone who currently or aspires to hold a supervisorial role. The qualities needed to succeed in a leadership role don’t just appear once you’ve been assigned the role. In fact, you should be exhibiting these qualities long before you step into it. This is why taking a leadership training course can be valuable, even if you don’t oversee any direct reports. For fresh managers, it’s an incredibly valuable resource that will arm them with the tools and strategies needed to motivate and inspire their teams.…
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency. Get inspired by our collection of free, customizable content creation templates. Below is a list of each type of content marketing template represented. Content Marketing Plan Templates Website Content Templates Content Writing Templates Design Content Templates Social Media Content Templates Email Content Templates Video Content Templates Content Marketing Plan Templates Content marketing involves delivering valuable information to your target audience. Templates make creating consistent content easier and provide a…
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action. What is a job description? A job description is a document written by an employer that lists the tasks and responsibilities of a specific role along with the skills and experience needed to qualify for the position. 1. Study your target candidate. Many studies show that people buy on emotion first, and then rationalize their purchases using logic. Applying for a job, in that sense, is a lot like making a purchase. Pressing the “Apply Now” button…
Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But view count, as a metric, also has drawbacks, like not being able to tell you who your audience is or whether your video resonates with them. That’s why we created this list of video marketing metrics that shed light on the things your boss actually cares about — like how much your audience engages with your video, conversion rates, and how video affects your website’s performance. Which Metrics are Brands Tracking? We surveyed over 500 global video marketers to…
This article is the fourth in our 6 Pillars of Cross-Channel Personalization series. Grab your copy of the full-length whitepaper breaking down all six pillars…
How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers). Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important. Read on to learn how often your business should be posting on Instagram. How Often Should A Business Post On Instagram During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day. View this post on…
A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Below, you’ll find tips on how to write compelling copy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action. It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish. Yet, web copywriting is a strategy that sometimes falls by the wayside, often overlooked for other website elements like SEO, design, and functionality. 1. Know your…
“Why do you want to work here?” It’s a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you’re genuinely interested in the role, or if it’s just another one on your list. While the question is relatively straightforward, it can be tricky to maneuver. Here, we’ll cover strategies to handle the question and offer five example responses for you to reference. 1. Give a well-rounded answer. Saying the job looks interesting — or the company is great — isn’t enough. In other words, if you can answer this question in four to five words, you probably need to go back to the drawing board. Remember, the interviewer is looking for a substantive answer that can help them gauge your interest and decipher if you’re a good fit. 2. Do your homework. Arguably the most…