Content Marketing
Every time I meet someone who’s a small business owner, I want to learn about their business and what they’re doing in their online marketing. I do a little research to see what they do and what others are saying about them. I love supporting small businesses in any way I can. I also like to ask about how their marketing is going. Many want to know what they are missing or just how to improve their results. I find that many of these businesses are missing essential elements or strategies that are important to their success. That’s why I’m going to share the must-haves for your online marketing strategy. And while they may seem obvious to some, they are no less important to your success. Doing these things are the building blocks for your success now and in the future. And, no matter how long you’ve been doing marketing,…
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door? Traditionally, your sales team will engage with your potential customers, sending emails, making phone calls, and visiting them in person depending on the nature of your business. Though this approach is often effective, is it the most efficient use of your employees’ time? Many successful businesses have decided that it would be better for the customers to come to them, rather than them go to the customers. One of the ways to do this is to take an inbound approach and implement a content marketing strategy. This is a great move for most businesses, however, when you incorporate…
Attracting visitors to your website can be a struggle and a blog certainly can help with that. Done correctly, blog content can not only bring visitors to your website but also earn their trust and help them to view you as their go-to supplier for products and services. But how do you go from creating blog content to making readers into leads or (better yet) clients? This post explains how to convert blog traffic and what type of content you should write to make the most of your blogging strategy. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. The main benefits of blogging Blogging is a great way to connect with your target audience — that select demographic of people who will hopefully…
If you’re not asking customers to “tag us in your photos,” you’re missing a major social media marketing opportunity. A vast majority of people today — 72% of the American adult population, according to the latest Pew Research survey — are on at least one social media platform. Business owners probably already know this personally. It seems like everyone is posting pictures and opinions on Facebook, Instagram, Pinterest, TikTok, and other platforms all the time. Opinions are best for reviews and listings, which are also extremely important for a strong online reputation. But you know what they say: A picture is worth a thousand words. Social media is designed to allow users to share their lives with their friends and family members. On Instagram, 90% of users follow a business. How they hear about those businesses is at the heart of social media marketing. Advertising can work, but it has…
While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available – some free or cheap – and some very expensive. They also serve tons of different purposes, from content ideation to production to promotion, optimization, and more. The content marketing technology landscape is growing every year. This is exciting, since it means that if you have a problem, you can probably find a software solution to help you solve it. But it’s also overwhelming. How do you know which of the couple of hundred tools are worth trying? This post will help clarify those decisions for you. We’ll outline the top content marketing tools available now. 1. Marketing Hub Best for: Consolidating multiple content marketing tools into one centralized location. What…
I joined the international podcast audience relatively late — and immediately wondered why I had waited so long. Podcasts are amazing. They’re perfect for chores or car rides, and they don’t leave you at the mercy of a radio host — you pick the episodes you want to listen to. So, I have to ask: Have you considered podcasting for small business? Most of my friends were much quicker on the uptake than I was. In fact, much of America beat me to the punch. More than half of the U.S. population has listened to a podcast. The audience is there. And in an ad-saturated culture, more of your marketing success relies on creating content that people choose to consume: videos, blog posts, funny memes, and so on. You want to reach your audience in the right context and right frame of mind. The best part is that it’s easier…
Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content. Repurposing content doesn’t have to feel redundant or boring. In fact, with a few great strategies, old content can gain a fresh new perspective and reinforce critical points. This article will go over a few ways that businesses can reinvigorate their old content while increasing their potential reach. Content Reach Examples Here are some great examples of content that reaches, engages, and delights a large audience. 1. State Farm Have you ever heard of “Jake from State Farm”? I’m sure you have. He’s been featured in nationwide State Farm commercials, blog posts, memes, and videos — State Farm hit gold with this idea. The insurance giant’s content reach consists of…
As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. Weaving together facts and emotions to evoke meaningful responses from our audience, I believe there’s no better source of inspiration than Christmas marketing campaigns. Big brands have come to dominate the Christmas ad space. Every year, I wait excitedly to see what brands are going to come up with (as I’m sure many others do too). There’s always a hit and a miss and a brand that completely knocks it out of the park. The ones that get it right perfectly encapsulate, not just the holiday spirit, but the feel of the day. They…
When trying to find new leads as a real estate agent, it can feel like you’ve tried everything from advertising to word of mouth. But what if you could share your knowledge about real estate through a blog to reach larger audiences? What if you found real estate blog ideas to convert readers into leads? Many real estate agents now turn to blogs to reach more people and nurture potential customers into clients. Its cost-effective and time-saving qualities make blogging a perfect way to bring in leads, even while you sleep. Though blogging is a proven way to gain awareness and convert readers into leads, the practice remains largely untapped in the real estate industry. So how exactly can you start blogging if you’re not sure how to start or what to write about? Tap into your expertise with these six real estate blog ideas. But before we dive in,…
Listen to Miriam Bertoli, Digital & Content Marketing Strategist, who’s specialized in defining strategies for SMEs to face the pandemic with the right Content Strategy. At the beginning of 2019, two important trends were emerging in Content Marketing: the impact of distribution (that is, getting content to the company’s clients) and the centrality of formats (an effective Instagram Stories video must be designed and produced while taking into account duration, rhythm, vertical format, etc.). Many things have changed since 2019. The pandemic has also affected marketing, exponentially accelerating the use of digital touchpoints. Entire sections of the population have changed their communication, work, and shopping habits during the months of lockdown. Companies have enhanced the ability to acquire new customers, present products, sell, and provide after-sales service through digital touchpoints. Sure, behaviors haven’t consolidated yet, and marketing and communication plans haven’t stiffened: the scenario is still in the making and,…