artificial intelligence

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools you can use as a marketer regardless of your skill level in data analysis. Difference Between Data Science and Artificial Intelligence Data science is an umbrella term that describes analyzing, managing, and interpreting large amounts of data to inform decision-making. Artificial intelligence is a field in which a computer or a robot completes tasks that

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot. Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world? Fortunately, HubSpot’s SEO team has taken some of the guesswork out of it. Here, learn from HubSpot’s SEO experts on what types of content you’ll want to start leaning into in 2023 to continue directing traffic to your website — and what to avoid. Which Types of Content to Lean into Ahead of Google’s SGE 1. Lean into

Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is. But what about a world in which people don’t turn to your brand anymore to find content … They turn to AI? The marketing industry is changing rapidly as a result of AI, and with any change, it’s normal to question the status quo: Will the traditional inbound marketing playbook continue to triumph in a post-AI world? Inbound marketing isn’t going anywhere, but it is changing as a result of AI. Here, let’s dive into some changes marketers’ can expect to see when it comes to inbound marketing and AI over the next few years. How Inbound Marketing Will Change as a Result of AI 1. AI will transform the content creation process.

Is AI taking over jobs? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a job title and see the likelihood of it being taken over by AI. The site is interesting to explore, but it’s important to understand the facts. To give you an idea of how AI might affect the workforce, we’ll discuss the impact it’s already had, a list of jobs that AI can and cannot replace, and expert advice on how to future-proof your career and come out on top. Table of Contents Artificial Intelligence Disruption is Already Happening 10 Jobs AI Can Replace 10 Jobs AI Can’t Replace Navigating Artificial Intelligence How to Future-Proof Your Career Artificial Intelligence Disruption is Already Happening AI once posed the most significant disruption to assembly lines. The recent AI boom has changed that, as advancements have

AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025, an unmanageable volume for manual human analysis. Recent research by Blackberry reveals that 82% of IT decision-makers plan to infuse their cybersecurity strategies with AI within the next two years. In this article, we’re breaking down the ins and outs of AI cybersecurity solutions. Let’s dive in. What is AI cybersecurity? How can AI help cybersecurity? The Advantages of AI Cybersecurity AI Cybersecurity Examples AI Cybersecurity Solutions What is AI cybersecurity? AI, or Artificial Intelligence, is ushering in a computing power and learning ability reshaping the world as we know

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of the most important steps in reaching out to influencers is drafting the message – a task many marketers find tedious and time-consuming. Luckily, this is where AI can come in to help you craft personalized messages in a scalable way. Start by creating your prompt formula. The best way I’ve found to do that is by including the following elements:

AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Table of Contents Can AI-generated content impact my search ranking? The Limitations of AI-Generated Content Tips for Using AI-Generated Content Can AI-generated content hurt my search ranking? It’s a question on every marketer’s mind: should I use AI to create content? At this time, Google has made it clear that AI-generated content has no impact on search ranking. As long as your content is helpful, original, and relevant, you have the green light. In

Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI’s also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online. If your brand relies on search traffic, big consumer shifts are coming that you should keep in mind. We surveyed 600+ consumers about their search habits to help you prepare. How Consumer Search Habits are Changing 1. 31% of consumers use social media to find answers to their questions. While close to one in three consumers use social search to find answers, traditional search engines are still

Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. Fortunately, AI is about to shift how every business creates audio and video content — leaving your team with more time to focus on big-picture strategy, and less time on pre-production, editing, and more. Here, learn why Riverside’s Head of Marketing, Abel Grunfeld, is more excited than ever about the future of audio and video when it comes to AI. How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing 1. AI will enable podcast and video hosts to facilitate deeper conversations. As someone who regularly interviews thought leaders for the HubSpot

Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal the steps bloggers, just like you, are taking to adapt and succeed in this new paradigm. But before we dive in, let’s clarify what AI in search engines means. This type of search allows users to generate more unique or concise responses than traditional search that retrieves results based on relevant keywords, backlinks