artificial intelligence
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear about these technologies and think to yourself, “My business definitely can’t afford that.” This makes sense. As a good marketer, you should be skeptical about high-priced tech. After all, sometimes it’s hard to tell how a tool works and if it’s actually worth your money. Additionally, if you’re less familiar with AI, it might seem like it’s only necessary for industry-leading behemoths. There are so many misconceptions about AI in marketing that my colleagues and I launched the Marketing AI Institute. At the organization, we aim to make AI approachable and actionable for marketers. To
Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software. Artificial intelligence (AI) is poised to substantially change this. According to research from McKinsey, the marketing and sales sectors have the largest possible benefit from implementing AI-based solutions in the coming years, with up to $2.6 trillion in increased value. Here are three ways modern marketers are using artificial intelligence (AI) tools to create more effective lead generation strategies and get them back to what they do best: Connecting with people. How to Leverage AI for Lead Generation Artificial intelligence makes marketers more efficient by shortening the time it takes to move from research to outreach. AI tools can be trained to spot patterns and draw conclusions that might otherwise need a human expert to spotlight. 1. Create Ideal Customer Profiles (ICPs) that match your biggest
Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes.
