Top Deliverability’s Blog
HubSpot: What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]
- May 29, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another insightful write-up:
The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money. Honestly, they probably are wasting money. There’s an epidemic of half-hearted content marketing out there that’s giving the whole inbound philosophy a bad name. So when I hear potential clients say that they tried content marketing but didn’t see results, this is how I respond. Why Your Content Marketing Efforts Might Be Missing the Mark Content marketing is not new.
Read more: What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]
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