content curation
Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. While there are dozens of routes you can take when creating email marketing content that aligns with your audience’s preferences, we’re sharing some content inspiration that will ensure you’re sending compelling emails that your subscribers will look forward to seeing in their inboxes. While this list isn’t exhaustive, it’s full of effective and inspiring ideas to help you start creating an email program that meets your objectives, engages your subscribers and keeps your content fresh and exciting (regardless of your industry!). 1. The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. The welcome email is an opportunity for you to not