Content Creation
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I’ve found the most common question other creators in my circle ask is, “How do I collaborate with brands?” And it makes sense that it’s top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more. So, how can a content creator secure a collaboration with a brand? Where do you find these brands? And how do you know you‘re ready? Though I am a creator, I’m more of a hobbyist. So, I don’t have much personal experience navigating brand deals. However, I spoke with
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. If you’re anything like me, you’re probably still racking your brain trying to find the perfect gift for your loved ones this holiday season. And if your favorite person is a content creator, you may be even more confused about what to get them. Fortunately, I’m a seasoned content creator plus an expert gift-giver, and — with the help of a few other knowledgable creators — I crafted this list of gifts to consider for the creative in your life. So, whether you want to spoil a friend or treat yourself, here are some items on almost every content creator’s wish list.
If you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late. Fall is the best time of year to get started, so I want to walk you through my step-by-step process for planning out the next four months of content. This process is the same one I’ve used to grow my brand, Modern Millie — it’s helped me achieve over 350K subscribers on my YouTube channel, and over 140K followers on Instagram. Whether you‘re a content creator or enterprise marketer, I have no doubt you’ll find something in this process that will work for you. Let’s jump in. Why is the fall the best time of year to start creating? There are two major reasons the fall (primarily September through November) is one of the best times of the year to create content: During the summer, the sun is
Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you. Content creators are valuable for the creative and informative content they produce, whether working for a company or on their own. But what does it take to be a good content creator? If you want to know how to become a content creator, follow these steps and examples from successful creators across industries. What is a content creator? 10 Tips for Aspiring Content Creators What is a content creator? A content creator produces entertaining, helpful, or educational material that caters to the interests and challenges of a target audience. The content they produce can take many forms, including blog posts, videos, podcasts, photos, and graphics. A few common types of content creators include: Podcasters. YouTubers. Writers. Social media influencers.
The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data. That said, you’re also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet. Skip to: Citing Sources in Essays Citing Sources in Blog Posts Citing Sources in Social Media Citing Images & Visual Content Commonly Used Citation Styles If you’re already working within a marketing team or educational institution, it’s possible they already have designated formats they’d like you to use for citing sources. Otherwise, you’ll need to choose one and stick with it consistently throughout the materials you’re publishing. Below are some of the types of citation styles you’ll find. MLA:
Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it’s informed and driven by empathy. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice. Table of Contents The Benefits of Empathetic Marketing Tips for Empathetic Marketing Empathetic Marketing Examples The Benefits of Empathetic Marketing As Dr. Brené Brown notes, “Empathy is feeling with people.” Showing empathy in your marketing helps
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we’ll discuss the pros and cons of AI-generated content. But before diving into them, let’s first define what it is. Artificial intelligence software can pull pre-existing information from search engines and create unique content from people’s search queries on different keywords, phrases, or topics. Our colleagues in the HubSpot Podcast Network dive into a popular AI tool, Chatgbt, and explain how you optimize it to improve your marketing efforts, click below to give it a listen. How To Delegate Your Work
Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it’s easier than ever to create, share, and monetize content — flipping the “starving artist” trope on its head. And with massive demand for original and engaging content, there’s never been a better time to jump in. Of course, turning a side hustle into a full-time gig is no easy feat. After all, creating content is just one small part of the equation. You also need to engage in community building, social media promotion, audience research, and networking. And while the business of content creation seems simple enough — create content, build an audience, then make money — these things take a lot of time. In other words, the dream of recording a video, hitting “upload,” and making millions is
I’m going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say “But content curation is lazy.” and “Content curation is why there is so much stuff on the internet,” hear me out. Sure, curated content is a collection of other people’s content and resources from around the web. But that doesn’t mean it can’t be valuable. Just think about a collection of mint-condition vintage toys. Each toy that comprises the collection is valuable in and of itself — but a collection of many is even more valuable. We’re going to walk you through how to compile a valuable curated blog post in this post. So, keep reading or jump to the section you’re looking
The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators? In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands. 5 Things to Look for When Hiring Creators Here are five things businesses and brands look for when hiring content creators. 1. A Results-Driven Approach “As a results-driven person, the first thing I care about is producing results, especially when working with creators,” said Brandon Huang, Partnerships Lead for the Creators Program. “I take a close look at all the quantitative metrics that I can regarding