Customer Data Platform

If you’re running an online business, every day you collect huge volumes of data about your customers: demographic, behavioral, purchasing and much more. Unfortunately, this information is hardly ever joined up, which means your company is losing significant conversion opportunities. A Customer Data Platform (CDP) can change all this. This article tells you how. The most advanced marketing strategies employ customer data to create high-performing personalized user experiences. Today, many companies use the scenarios made available by Big Data to compute any number of variables and establish customer-related metrics, but the most valuable source of information is your proprietary data on your company’s real customers.  Every company can access this type of information: through its website, apps, social media and paid advertising, data collection is constant and systematic.  According to the Salesforce State of Marketing report (2021), B2B marketers use on average 12 sources of customer data and B2C marketers…