Customer Data Platform
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
If you’re running an online business, every day you collect huge volumes of data about your customers: demographic, behavioral, purchasing and much more. Unfortunately, this information is hardly ever joined up, which means your company is losing significant conversion opportunities. A Customer Data Platform (CDP) can change all this. This article tells you how. The most advanced marketing strategies employ customer data to create high-performing personalized user experiences. Today, many companies use the scenarios made available by Big Data to compute any number of variables and establish customer-related metrics, but the most valuable source of information is your proprietary data on your company’s real customers. Every company can access this type of information: through its website, apps, social media and paid advertising, data collection is constant and systematic. According to the Salesforce State of Marketing report (2021), B2B marketers use on average 12 sources of customer data and B2C marketers…