Mapp: BIMI for Gmail: Verified Mark Certificate (VMC)

Mapp just shared a new engaging blog:

What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message Identification”, is making this happen!  First of all, what is BIMI? BIMI (Brand Indicators for Message Identification) brings customer logos for authenticated brands to consumers’ inboxes, showcasing the logos next to the email subject line. Other platforms, such as Twitter or Instagram, have long used this type of verification as a trust seal. Now BIMI is applying this to email! BIMI not only helps to establish trust, but also increases brand visibility. While Verizon Media (with their brands “Yahoo” and “AOL”) already introduced BIMI logos more than a year ago, Gmail is currently BETA testing. Opening it up to the public is expected this summer, but there’s no official statement nor starting date. As opposed to Verizon, Gmail demands a “Verified Mark Certificate” (a so-called “VMC”)…

Continued here: BIMI for Gmail: Verified Mark Certificate (VMC)

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