Mapp: Discover how ‘The Entertainer’ manages to turbo-charge every aspect of their customer journey

Mapp just issued a new insightful blogpost:

April 28th, 2021 – 10am BST Personalisation of the customer journey is always a challenge, but doing this at scale is a mega challenge! The Entertainer, the fastest-growing family-owned high street toy retailer in the UK, has been a leader in its space since 1981, with over 300 franchise stores internationally. Join this session where Scott Humphrey (Digital Trading Manager, The Entertainer & ELC) will talk through their inspiring eCommerce journey over the past 12 months and how they turbo-charged their online engagement strategy. Scott will reveal some of their ingredients for success and what the future holds for them, post-COVID. Whether you are going through a digital transformation yourself or are interested in hearing about The Entertainer’s journey, this candid webinar will cover just that. During this webinar interview,  you’ll learn more about: A few eCommerce tactics that The Entertainer uses to optimise traffic, conversion rates and performance The challenges their…

Read more here: Discover how ‘The Entertainer’ manages to turbo-charge every aspect of their customer journey

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