Industry News
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In fact, I predict that the marketers not using AI in their workplace will be using it before the end of this year, and that number will move closer and closer to 100%. Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media
Table of contents Email Deliverability Statistics: Email Delivery Rates per Senders (ESPs) Email Deliverability Statistics: Email Delivery Rates per Mailbox Providers (ISPs) Email Deliverability Statistics: Inbox Placement Rates per ISP: Q1 2024 vs Q4 2023 Email Deliverability Statistics: Spam Placement Rates per ISP: Q1 2024 vs Q4 2023 Email Deliverability Statistics: Email Delivery Rates per Volume Email Deliverability Rate: 1 – 10,000 Emails per Month Email Deliverability Rate: 10,001 – 50,000 Emails per Month Email Deliverability Rate: 50,001 – 200,000 Emails per Month Email Deliverability Rate: 200,001 – 1,000,000 Emails per Month Email Deliverability Rate: 1,000,000+ Emails per Month The Takeaway In an attempt to secure their users from unwanted email communications, Internet service providers (ISPs) update their email filtering rules and introduce new standards for email senders. From one side, it makes the recipients’ life easier; from the other side, it requires a more thoughtful approach to email campaigns
Everything you need to know about Gmail’s auto unsubscribe feature and the potential impact it could have on your email marketing efforts.
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus is here to help you along the way. And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) that will help you level up your email engagement and drive conversions like never before: Captivate your audience—and drive engagement with Scratch-Offs , which entice subscribers to take action Show—don’t tell—your audience what others are most interested in and harness the power of social proof by displaying live click totals on images, using Interest Signals Put your brand’s best foot forward and say goodbye to send time anxiety with always-on Image
Our EU Director Dermot Harnett and Deployment Representative Matia Boldrini joined Dublin City University’s Information Systems Services (ISS) Team on April 9, 2024, to discuss the lessons learned and challenges overcome during DCU’s journey to DMARC compliance. The presenters take a straightforward, candid look at the DCU DMARC project, stressing the importance of building relationships and support among university departments and the coworkers that lead them. As you’ll learn in the presentation, DCU ISS was motivated by the NCSC’s email security guidance, and began their DMARC discovery phase, including advocacy among the university leadership and an initial trial with dmarcian. The ISS team shares their challenges for prioritizing this project and how they informed university stakeholders through meetings and internal communications. With the visibility gained through DMARC, they also talk about how they discovered redundant IT resources and were able to gain efficiency. If you weren’t able to join us
Sales automation is a great way to drive results — all while saving time and resources. In fact, automation should be a key part of your CRM sales management strategy. Most deals take around five follow-ups to close. The more leads in your pipeline, the faster you’ll get bogged down in repetitive tasks. This keeps you from closing deals and building lasting customer relationships. Want to learn more? The article will go over sales automation, examples, and the best tools for your business. What is sales automation? Sales automation is the use of technology to streamline and automate repetitive or time-consuming workflows within the sales process. Automation aims to minimize, or even eliminate, manual tasks. These include data entry, email outreach, and follow-ups. It can also be used for more complex sales tasks like lead scoring and routing. Benefits of sales automation Sales automation doesn’t just save time — it actively
Welcome to HubSpot’s Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. Which led me to wonder: What’s the reason behind the shift? As HubSpot’s Global Director of Social Media, Bryna Corcoran, told me: “About seven months ago, we started to speak to the next generation of marketing or sales reps — we started to use the Gen Z and millennial tone-of-voice. We started to dabble in internet culture; we started to post memes, which, you know, definitely got us some questionable faces. We started to make it more of a conversational community. And it’s working.” Turns out
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work for “People like me?” Your ideal customers are going to have these questions, as “people like me” often refers to an identity consumers hold. And, people with underrepresented and underserved identities often wonder about how their identity might impact the degree of success they can achieve with your brand and, if it will impact whether they’ll feel like they belong. It’s up to you to ensure your brand sends the right signals with your content — to communicate “You Belong Here,” to all the people you want to serve. And, one of the best ways
Want to improve your email marketing campaigns? These email marketing best practices will take you to the next level. Read more…
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!). Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes. Trying to find a specific email from a specific sender? Good luck. Inbox search functionality ain’t Google, that’s for sure. As an email sender, though, there’s a lot you can do to help your subscribers