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HubSpot: How HubSpot’s Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot’s Director of Social
- April 16, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a new insightful post:
Welcome to HubSpot’s Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. Which led me to wonder: What’s the reason behind the shift? As HubSpot’s Global Director of Social Media, Bryna Corcoran, told me: “About seven months ago, we started to speak to the next generation of marketing or sales reps — we started to use the Gen Z and millennial tone-of-voice. We started to dabble in internet culture; we started to post memes, which, you know, definitely got us some questionable faces. We started to make it more of a conversational community. And it’s working.” Turns out
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