Top Deliverability’s Blog
Litmus: New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7
- April 17, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another brilliant story:
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus is here to help you along the way. And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) that will help you level up your email engagement and drive conversions like never before: Captivate your audience—and drive engagement with Scratch-Offs , which entice subscribers to take action Show—don’t tell—your audience what others are most interested in and harness the power of social proof by displaying live click totals on images, using Interest Signals Put your brand’s best foot forward and say goodbye to send time anxiety with always-on Image
Read the original here: New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7
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