Top Deliverability’s Blog
HubSpot: How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
- April 16, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another insightful blog:
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work for “People like me?” Your ideal customers are going to have these questions, as “people like me” often refers to an identity consumers hold. And, people with underrepresented and underserved identities often wonder about how their identity might impact the degree of success they can achieve with your brand and, if it will impact whether they’ll feel like they belong. It’s up to you to ensure your brand sends the right signals with your content — to communicate “You Belong Here,” to all the people you want to serve. And, one of the best ways
Read more: How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
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