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Litmus: Foundations of Data Privacy in Email Marketing
Litmus just shared a brilliant story:
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Here’s a brief overview of each lesson: Lesson 1: Laws That Affect Email Marketing Lesson 2: Data Collection and Management Lesson 3: Privacy-Proofing Lesson 1: Laws That Affect Email Marketing There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Canada’s Anti-Spam Legislation (CASL) General Data Protection Regulation (GDPR) California Consumer Privacy Act (CCPA)
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The most comprehensive Email Deliverability and Marketing Glossary!