ESPs
When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. A couple of months after Clubhouse’s launch, Twitter announced Twitter Spaces, a feature limited to accounts with 600+ followers. Today, both platforms have greatly expanded. And, each time this happens, marketers wonder, “Which of these social media channels should I use in my strategy? And, is this trend even worth investing in?” The good news? Strong competition around a social media trend, like chat streaming, signals that it’s not going away anytime soon and might be worth investing in. So, the only thing you’ll need to figure out is where to experiment with the trend. Below, I’ll give you a breakdown of Clubhouse’s biggest competitors as well as some marketing takeaways to help you determine which platform is right for your brand. Need…
Recently, I took a leap of faith and bought leggings online. I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase. Even though ecommerce is a booming industry, projected to earn $6 trillion in 2022, there’s still some anxiety for consumers when buying products through a screen. Fortunately, some brands have taken that into consideration, and have come up with a way to let consumers try products and services before purchasing them: Try before you buy. Let’s dive into what it is, how it works, and see examples of brands who use this strategy. According to the 2021 Virtual Shopping Habits Report by Pertfitly, shoppers name the inability to try clothes on…
In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020. Many are focusing on ecommerce businesses, as they offer an easier point of entry. There’s no physical space to scope out, rent to pay, or permits to obtain. However, that doesn’t mean starting an online business is a piece of cake. Learn what it takes to start an ecommerce business and the steps to start one today. Tips for Starting an Online Business 1. Design your website with intention. Your website is your storefront – you don’t want potential customers arriving, looking around, and walking right out. Think of your website title and meta description as your window display. You want the description to be enticing enough to beat out the competition and get users to click on your website. Your homepage is the first thing visitors see…
Looking for Valentine’s Day newsletter ideas, email subject lines, and templates? We’ve got everything you need to create a Valentine’s Day newsletter campaign that’s tailored to your target audience. Love it or hate it – Valentine’s Day is a huge revenue driver. In 2021, US consumers spent $21.8 billion on Valentine’s Day gifts. That comes out to about $165 per person! What will 2022 hold? Well, over three-quarters of consumers say it’s important to celebrate Valentine’s Day given the state of the pandemic. Whatever sector you’re in – B2B, B2C or nonprofit – don’t miss out on an opportunity to grow revenue with Valentine’s day email marketing. Maybe you’re sending a Valentine’s Day newsletter with themed content to drive donations for your nonprofit. Perhaps you’re planning a massive multichannel Valentine’s Day campaign to drive sales. Or you’re a B2B looking for opportunities to stay current with your audience. If any…
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be ready! While you’re trying to decide if you really need that adorable giant teddy bear (it might be a bit too much?) your customers are figuring out what perfect Valentine’s Day gifts to buy and how to celebrate this love-filled holiday, especially in a year that will probably still be marked by the uncertainty and the restrictions imposed by the pandemic. For retailers, Valentine’s Day is a perfect occasion to use email to strengthen the relationship with customers and let them know you have what they’re looking for. So roll up your sleeves and start building your Valentine’s Day email campaigns now with these tips…
Marketing is essential for small businesses. At least, it is if you want to increase your visibility and get more customers. The problem is, it’s easy to think that marketing costs an arm and a leg thanks to the sheer amount of tools, tips, and advice circling the internet. But it doesn’t have to be expensive. In fact, there are plenty of free high-quality marketing tools that can help you plan, streamline, and execute your marketing and get really great results while you’re at it. We’ve put together a list of some of the best free marketing tools to get you started. Free Email Marketing & List Building Tools Email is an essential channel for companies of any size so here are the top free marketing tools for small businesses to launch an email strategy. 1. Sendinblue Sendinblue’s free email marketing service lets you design beautiful emails with easy-to-use drag…
While the fashion industry is ever-evolving, it will always offer budding designers and retailers the chance to bring their creativity and style to the masses. The past decade has seen a major shift as many customers have migrated from buying in person to shopping online, including at small ecommerce shops. In 2021, online fashion was valued globally at $759.5 billion and is expected to grow to over $1 trillion by 2025. Tap into this ever-expanding market using the clothing brand marketing ideas detailed in this article. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail Why your clothing brand should be marketing online When learning how to market your clothing brand online, you may also be curious as to why. The simple answer: Many fashion consumers shop online. In 2020, online sales accounted…
Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week. The podcasting industry continues to grow YoY. In fact, Infinite Dial reports that, in 2021, 7 million more people were listening to podcasts than in 2020 alone. That’s why it’s important to consider podcast advertising for your brand. Here, you’ll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. Podcast Expert Advertising Strategies Before you get started with podcast advertising, consider this advice from the experts. Use podcasting for brand awareness, not lead generation. Rebekah Bek: As a UX writer for Ahrefs, Bek was put in charge of podcast sponsorships. She writes her…
You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared. What if you blank on how to answer a question? What should you say about your weaknesses? How soon do you follow up afterward? If you’re feeling nervous about an upcoming interview, take a deep breath, grab a notepad, and work your way through this interview preparation checklist. You’ll be feeling a little less worried and a lot more confident in no time. Pre-Interview Preparation Checklist The steps you take leading up to the interview can really transform a normally stressful experience into something more pleasant. Sure, you could “wing it,” and answer questions on the fly as they come. But nothing will impress an interviewer more than showing that you did…
Picture this: You’re a product owner and your team has a backlog of features to implement. The problem is: Your team is overwhelmed and no one is sure where to start and how to prioritize the tasks. Well, this is where user story mapping can come in handy. Keep reading to learn how user story mapping is helping product teams get a better understanding of consumer needs and prioritize tasks with a user-first approach. Before we get into user story mapping, let’s go over the basics. A user story is a short and simple description of a feature told from the perspective of the user. For example, “As a user, I can add items that I’m not ready to purchase yet to my wishlist.” It forces product teams to build with a user-first approach. A user story map takes this a step further by visualizing the steps a user takes…