ESPs
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Why is keyword research important? Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. In addition,…
Have you ever wasted an entire day in Photoshop?So have I. It’s not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you see all the options. And before you know it, you’re attempting to solve The Riddle of the Sphinx. Wouldn’t it be nice if you could just press a button, and magically, Photoshop would do what you wanted it to do? It turns out there are a wealth of Photoshop shortcuts that do exactly this. By pressing a few keys on your computer keyboard at the same time, you can select tools, manipulate images and layers, and even make adjustments to your project’s canvas. We’ll show you how to do all of that (and more) in this guide. Save all of these shortcuts to your desktop by downloading the…
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, it’s helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages. Sign-Up Landing Pages 1. Shopify Like many of the other landing pages in this post, Shopify’s trial landing page for sellers keeps it simple. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many. Why…
Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. Whether you want to improve your writing, optimize a blog post for SEO, or interpret your site’s analytics, there’s a plugin out there for you. But with so many options available, it’s tough to figure out the best ones to use — and that’s why we’ve done the work for you. Below you’ll find a list of the best WordPress plugins (not in any specific order) that every marketer should explore. These plugins have been reviewed by some of the top marketers in the industry. They’ll also keep both you and your WordPress website running efficiently and effectively. If you want more, check out the official WordPress plugin page. 1. HubSpot WordPress Plugin HubSpot’s drag-and-drop form builder allows…
Many marketers think improving email deliverability starts and ends with great content. And, while great content is essential to growing your newsletter, it won’t matter how great the writing is if your subscribers never see it. Deliverability is the universal struggle among marketing teams; you can get so many things right when developing your marketing content and still struggle to get it in front of your audience. In fact, according to Demand Metric, 30% of email marketers cite deliverability as their primary challenge, and 67% report inbox placement rates of 89% or less. The good news is, unlike some channels that are constantly changing requirements (*cough* Facebook *cough*), improving email deliverability comes down to a few consistent elements. We’ll save the discussion on Facebook ad delivery nightmares for someone else and just get to what we know best: email marketing. 1. Protect your sender reputation In the world of email,…
Whether you’re a small business owner, nonprofit professional, entrepreneur, creative, or side-hustler, you’ve likely already started experimenting with online marketing. You might have built a website, started to advertise on social media, and maybe you even have an email newsletter. Whether you have already started using some online marketing tools, or you’re just getting started thinking about your marketing, what often isn’t clear is the big picture. You might be wondering: How do all of these online elements (website, social media, email, etc.) work together to actually help you meet your goals? How do you prioritize a website versus social media versus review sites like Yelp and Google? When is it time to start an email marketing program, and when you do, what do you even put in those emails? Understanding online marketing can be overwhelming. Realistically, you probably only have a small amount of time each week to devote to marketing,…
Sometimes employees stay at a company for many years, loving the work they do and feeling like they’re exactly where they’re meant to be. Conversely, some employees leave and pursue other opportunities. Whatever the case is for your business, you likely want to retain all of your employees, whether they’ve been with you for ten years or just started last quarter. In this post, learn what employee retention is and discover high-impact strategies that will help you satisfy your employees and keep a low retention rate. What is employee retention? Employee retention is a business’s ability to keep their employees and reduce employee turnover, which is when employees leave their jobs for other opportunities or reasons. Increasing employee retention directly impacts business success, as having more employees or the right amount of employees makes it easier to reach business goals. Employee retention is expressed as a percentage, and below we’ll…
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to explore a topic in depth and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace. Below, we’ve gathered the best free online business courses. These cover the main business skills you’ll need to advance in today’s rapidly changing workplace — from digital marketing and coding to selling, managing conflicts, and more. Keep reading to become an expert in whatever subject you feel can best help you succeed. If you’d prefer,…
With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic. But what if your goal is to reach audiences who are already prime to take action? With Google Discover ads, you can reach them – up to 3 billion of them to be exact. Let’s dive into what Google Discovery ads are, how they work, and how to set one up today. Using customer intent signals, Google uses machine learning to determine when users are most likely to engage with a brand. According to Google, brands should use it to: Scale their conversions. Reach new customers. Reconnect with previous customers. Another thing that sets Google Discovery ads apart from other campaigns is the limited campaign settings. Advertisers cannot adjust: Ad rotation Frequency capping Delivery method Device targeting Placement targeting Contextual targeting Manual bid strategies This campaign type offers automated…
Entrepreneurs in the home services industry are often so busy with managing day-to-day operations and coordinating with fellow contractors that marketing efforts and planning often get pushed aside for another day. But the best in the industry know that roofing company marketing is an indispensable part of getting new customers. Never used digital marketing before? Not a problem. Even if you’re starting from zero, you can get the right tools, guidance, and roofing marketing ideas you need to grow your roofing business or contracting services. This guide will focus on the 10 best ways to use your time and resources for roofing contractor marketing efforts to get the most return on investment (ROI). Table of Contents1. Email marketing2. Referral program3. SEO-optimized website4. Manage your online reviews5. Paid advertisements6. Be active on Facebook7. Get listed in online directories8. Connect on LinkedIn9. Try content marketing10. Stay current with seasonal specialsLearn more about…