HubSpot: 6 Try Before You Buy Brands [+What Marketers Can Learn]

HubSpot just released a new brilliant post:

Recently, I took a leap of faith and bought leggings online. I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase. Even though ecommerce is a booming industry, projected to earn $6 trillion in 2022, there’s still some anxiety for consumers when buying products through a screen. Fortunately, some brands have taken that into consideration, and have come up with a way to let consumers try products and services before purchasing them: Try before you buy. Let’s dive into what it is, how it works, and see examples of brands who use this strategy. According to the 2021 Virtual Shopping Habits Report by Pertfitly, shoppers name the inability to try clothes on…

More here: 6 Try Before You Buy Brands [+What Marketers Can Learn]