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HubSpot: What is User Story Mapping? Steps, Examples + Best Tools Available
- January 10, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News

HubSpot just shared a new interesting write-up:
Picture this: You’re a product owner and your team has a backlog of features to implement. The problem is: Your team is overwhelmed and no one is sure where to start and how to prioritize the tasks. Well, this is where user story mapping can come in handy. Keep reading to learn how user story mapping is helping product teams get a better understanding of consumer needs and prioritize tasks with a user-first approach. Before we get into user story mapping, let’s go over the basics. A user story is a short and simple description of a feature told from the perspective of the user. For example, “As a user, I can add items that I’m not ready to purchase yet to my wishlist.” It forces product teams to build with a user-first approach. A user story map takes this a step further by visualizing the steps a user takes…
Read more: What is User Story Mapping? Steps, Examples + Best Tools Available
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