HubSpot: Clubhouse vs. Twitter Spaces (+ How Other Audio Platforms Match Up)

HubSpot just shared another engaging post:

When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. A couple of months after Clubhouse’s launch, Twitter announced Twitter Spaces, a feature limited to accounts with 600+ followers. Today, both platforms have greatly expanded. And, each time this happens, marketers wonder, “Which of these social media channels should I use in my strategy? And, is this trend even worth investing in?” ​​The good news? Strong competition around a social media trend, like chat streaming, signals that it’s not going away anytime soon and might be worth investing in. So, the only thing you’ll need to figure out is where to experiment with the trend. Below, I’ll give you a breakdown of Clubhouse’s biggest competitors as well as some marketing takeaways to help you determine which platform is right for your brand. Need…

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