Top Deliverability’s Blog
April 28th, 2021 – 10am BST Personalisation of the customer journey is always a challenge, but doing this at scale is a mega challenge! The Entertainer, the fastest-growing family-owned high street toy retailer in the UK, has been a leader in its space since 1981, with over 300 franchise stores internationally. Join this session where Scott Humphrey (Digital Trading Manager, The Entertainer & ELC) will talk through their inspiring eCommerce journey over the past 12 months and how they turbo-charged their online engagement strategy. Scott will reveal some of their ingredients for success and what the future holds for them, post-COVID. Whether you are going through a digital transformation yourself or are interested in hearing about The Entertainer’s journey, this candid webinar will cover just that. During this webinar interview, you’ll learn more about: A few eCommerce tactics that The Entertainer uses to optimise traffic, conversion rates and performance The challenges their…
What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message Identification”, is making this happen! First of all, what is BIMI? BIMI (Brand Indicators for Message Identification) brings customer logos for authenticated brands to consumers’ inboxes, showcasing the logos next to the email subject line. Other platforms, such as Twitter or Instagram, have long used this type of verification as a trust seal. Now BIMI is applying this to email! BIMI not only helps to establish trust, but also increases brand visibility. While Verizon Media (with their brands “Yahoo” and “AOL”) already introduced BIMI logos more than a year ago, Gmail is currently BETA testing. Opening it up to the public is expected this summer, but there’s no official statement nor starting date. As opposed to Verizon, Gmail demands a “Verified Mark Certificate” (a so-called “VMC”)…
By Marcel Becker, Sr Director Product ManagementOur mission is to deliver the best consumer email experience. That means investing in our applications we build and offer to our users. But it also means working with the email sender and developer community and offering unique features and tools which will further enhance emails and the experience for our mutual customers. Today, we are delighted to unveil the new sender focused portal at https://developer.verizonmedia.com/mail. It highlights features like AMP for email, BIMI, Promotions and others. It’s a place to find documentation and examples but also get support and questions answered. This is only the beginning. We’d love to hear what you think about the new portal! Reach out to us with suggestions or questions: mail-questions@verizonmedia.com.
London, April 20, 2021 – Venue Manager, a leading tech provider within the Danish events industry, has selected Mapp, the international provider of insight-led customer engagement, to be its dedicated CDP partner to enhance its offering to clients within the UK and Nordics. The synergy of both platforms working together means that Venue Manager can now complete the omnichannel journey for its customers with the addition of automating digital touch points, such as personalised in-app, push messaging as well as email and SMS being driven from the 1st party data insights they already have. Mapp and Venue Manager are also already celebrating their first joint client, Fårup Sommerland, one of Denmark’s largest theme parks. Fårup Sommerland was already using Venue Manager’s platform for all its ticketing needs including discount options. They have also assisted with ticketing solutions to meet the enhanced criteria and restrictions on venue numbers during COVID-19. Fårup…
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry growth of 46% in 2020 due to the pandemic, there is a higher degree of receptiveness to digital communications and a noticeable push towards digitalization. The competition is tougher than ever, and everyone knows that improving the customer experience (CX) is critical to business. This is why Mapp commissioned Forrester Consulting to conduct a survey among 200+ global decision makerson whether and how customer insights are used for CX improvements. The survey was conducted among midmarket and enterprise companies across all industries, including eCommerce, retail, multichannel retail, B2C, and D2C. The Main Challenge: A Lack of Insights The findings come as a surprise, given the topic of customer experience has been hot for several years. Insights are valued but implementing the findings for automated CX improvements is still in…
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Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed Over half of companies say they are unable to identify customers on their own website Data-driven customer experience strategies are crucial for success San Diego/London, April 14, 2021 – Mapp, the international provider of insight-led customer engagement, today released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021. Customer experience is paramount – but implementation is still lacking…
Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of valuable: actionable insights. In this blog post, I’ll discuss ways of preventing this data loss. If you’d like to find out more about the current status of privacy directives and cookie policies in regard to the GDPR and the ePrivacy directive, you can find my previous blog post “Are Cookies Really Dead?” here. The Solution: Business Insights, Great Care, and Accuracy I’d now like to introduce you to the best approach for implementing Cookie Consent Management. The principle of “data protection through technology” (Art. 25 of the General Data Protection Regulation – GDPR) stipulates for technical solutions to ensure full transparency. This means that the burden of implementation is, unfortunately, passed on to the web business owners and their visitors. However, we see ongoing discussions about…
These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on an unmanageable amount of usage scenarios. The reason behind this: honorable intention of global politics – and the European Union in particular – to return data sovereignty to users after decades of unnoticed data collection by countless service providers. In 2018, the European Union enacted a new legislation to protect its citizens’ personal data, potentially affecting every consumer brand worldwide: the General Data Protection Regulation (GDPR). Unlike its predecessor, Directive 95/46/EG, which had to be transposed into national law by EU member states, the GDPR has been directly applicable in all EU member states since May 25, 2018. Why does the GDPR implicate cookie policies? The GDPR was created to enshrine Article 8 of the European Charter of Human Rights,which aims to regulate personal data stored or used by a…
London, Milan, 23 March 2021 – Prénatal, the leading international specialist in products for new mothers, babies and children, has chosen Mapp as its supplier to monitor, personalise and maximise its marketing in order to improve the relationship with its customers on all touchpoints. The decision to use Mapp Cloud, a digital marketing suite that combines real-time customer insights and multi-channel marketing automation, was as a result of the platform’s ease of use and its completeness in terms of functionality. This is especially relevant for activating automatic, personalised marketing campaigns on multiple channels, thanks to customer insights generated by analysis of Prénatal’s own data, without depending on other suppliers. The use of first-party data will make it easy to recreate the unique customer view, i.e. the integration, visualisation and ability to use all data and events relating to customers’ browsing behaviour and preferences to personalise their contact and purchase experience.…