Top Deliverability’s Blog
London, 26th August 2021 – OPI, one of Wella Company’s iconic brands, is the world leader in the professional nail care industry, chose Mapp, the international provider of insight-led customer experiences, and its marketing automation platform for behavioral trigger campaigns. OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, and acrylics. They are committed to providing high-quality products and services with a focus on industry safety and innovation. The brand also places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. After previously working with another enterprise-level marketing automation vendor, OPI was struggling with the barriers associated with setting up behavioral trigger campaigns. It was also finding resourcing an issue as the Marketing Team only had a small team. The company…
Learn everything you need to know to send better retail email marketing campaigns: tips, templates, strategies, examples, and more. The post Complete Retail Email Marketing Guide (Tips, Templates, & Examples) appeared first on SendGrid.
Need a fake SMTP server for testing? Chadwan Pawar of PostBox Services suggests Mailhog. It’s an open source SMTP server that captures all mail and gives you a visual dashboard showing you what was received. Much fancier than /dev/null (but that can come in handy sometimes, too).Read more about it over on PostBoxServices and here’s a link to the Mailhog project on Github.
What if we told you that your company’s email deliverability doesn’t depend on you being an all-knowing email expert? SMTP relay services allow businesses to send bulk emails seamlessly, protect their sender reputations, and avoid being blocklisted—all with the dedicated support of an SMTP service provider. Here’s what you need to know. What is an SMTP relay? An SMTP relay is a service that allows the transmission of email messages from one server to another. An easy way to understand what an SMTP relay service does is to imagine an Olympic relay race: your email message (a transactional email or promotional/marketing email) is the baton, and the runners are SMTP servers who pass the baton to one another until the final line. If you don’t want to use an SMTP relay provider to manage your email sending, you can use your own email server—in which case, you’re responsible for setting…
The post SalesTechStar Interview with Patrick Guidi, Sales Director UK, US & Northern Europe appeared first on Mapp Cloud.
San Diego, 24 August 2021 – Mapp, the international provider of insight-led customer experiences, today announced it will have an extensive digital presence at DMEXCO @home on 7/8 September 2021. As a highlight, the MarTech company will present its Mapp Cloud Summer Update for the first time. With a wide range of innovations, it will be possible to realize insight-led marketing meeting highest standards. Exciting new features are expected in the areas of cross-channel marketing and marketing automation workflows as well as product recommendations and in campaign monitoring, plus much more. Another DMEXCO highlight is the “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. Mapp was recently named a Strong Performer by Forrester analysts for its cross-channel campaign management. This enabled the MarTech company to achieve five out of five stars in 13 categories. The top rating was awarded for descriptive analytics and digital intelligence, reports and…
The question, “Why does Microsoft hate me?” is something I hear a lot lately. I’m not sure Microsoft actually hates any of you, but it’s clear that many senders are frustrated with how difficult it seems to be to be able to get mail delivered to Microsoft OLC (Hotmail/Outlook.com) domains. Yes, I do think Microsoft OLC is the consumer webmail or ISP mail provider with the quickest blocking trigger finger out there, and yes, it sometimes seems to be unfair. But it’s something that we all have to deal with, so let’s all put on our grown up pants and work together to deal with it.
August 19, 5.30-8pm Love a bit of alfresco dining as much as you love catching up with fellow eCommerce aficionados? We’ve got the event for you. Enjoy some of the best views of the river London has to offer whilst savouring the BBQ Club’s menu together with your peers from eCommerce brands. We’ve teamed up with Fresh Relevance and reserved a private rooftop terrace for this exclusive industry event, where you can catch up on what’s been happening with other businesses in the industry and share your own experiences over steaks and sauvignon. Book your space now to join the BBQ fun with your industry peers. Registration has now closed. You can see information on this event here. The post The eCommerce Supper Club appeared first on Mapp Cloud.
October 21 #MarTechFest Global is back for 2021 bringing you all things marketing technology in a bigger and better way than ever… While we loved seeing all you martech enthusiasts at our virtual events over the past 18 months, we’re pumped to be back in-person and doing what we do best. We’ve taken residence at London’s most exciting new venue MAGAZINE and have lined up epic speakers, excellent street food, entertainment, education, experiences and more to welcome back the ultimate anti-conference. So rally the troops because tickets are on sale now. Registration has now closed. You can see more information on this event here. The post #MarTechFest Global 2021 appeared first on Mapp Cloud.
October 21 Discover how to thrive in the rapidly evolving digital world at our Digital Marketing Summit, which finally returns to the Emirates Stadium this October. Join us for a jam-packed day of 1-2-1 meetings, networking, and presentations from expert speakers on the latest trends in search, email, CRM, video, content, performance marketing, and more. The summit is a great day out for those in the B2B, not-for-profit, retail & eCommerce, travel & leisure, and financial services industries who are looking for solutions to their digital projects and challenges. In sync with the presentations, Figaro Digital will create a bespoke meeting agenda for you based on your business requirements. Registration has now closed. You can see more information on this event here. The post Figaro Digital Marketing Summit 2021 appeared first on Mapp Cloud.