Top Deliverability’s Blog
Mapp: The Biggest Challenge for Companies: Lack of Customer Knowledge
- April 14, 2021
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just released a insightful write-up:
Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed Over half of companies say they are unable to identify customers on their own website Data-driven customer experience strategies are crucial for success San Diego/London, April 14, 2021 – Mapp, the international provider of insight-led customer engagement, today released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021. Customer experience is paramount – but implementation is still lacking…
Read more: The Biggest Challenge for Companies: Lack of Customer Knowledge
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