Top Deliverability’s Blog
Mapp: The Biggest Challenge for Companies: Lack of Customer Knowledge
Mapp just released a insightful write-up:
Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed Over half of companies say they are unable to identify customers on their own website Data-driven customer experience strategies are crucial for success San Diego/London, April 14, 2021 – Mapp, the international provider of insight-led customer engagement, today released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021. Customer experience is paramount – but implementation is still lacking…
The most comprehensive “Handbook of Email Service Providers“!
All SpamAssassin rules in one place, EXPLAINED!
Check the DNS records of your domain with our free DNS tool.
The most comprehensive Email Deliverability and Marketing Glossary!