Top Deliverability’s Blog
Mapp: Don’t Sacrifice Customer Insights: Cookie Consent Implementation Done Right
- March 30, 2021
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp

Mapp just released another interesting story:
Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of valuable: actionable insights. In this blog post, I’ll discuss ways of preventing this data loss. If you’d like to find out more about the current status of privacy directives and cookie policies in regard to the GDPR and the ePrivacy directive, you can find my previous blog post “Are Cookies Really Dead?” here. The Solution: Business Insights, Great Care, and Accuracy I’d now like to introduce you to the best approach for implementing Cookie Consent Management. The principle of “data protection through technology” (Art. 25 of the General Data Protection Regulation – GDPR) stipulates for technical solutions to ensure full transparency. This means that the burden of implementation is, unfortunately, passed on to the web business owners and their visitors. However, we see ongoing discussions about…
More here: Don’t Sacrifice Customer Insights: Cookie Consent Implementation Done Right
P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!