Top Deliverability’s Blog
How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how often they check their emails (once a day, twice a day, etc.), and when they check them (morning, noon, night, all three, etc.) Then, we broke user habits down by country: United States, United Kingdom, France, Spain, and Germany. So, what did we find? Table of Contents Taking flight and finding results Email engagement souvenirs to remember Taking flight and finding results The results were included in our 2021 Email Engagement Report and revealed that these countries had some similar email-checking habits – with maybe a few surprises. Among all global respondents, 84.3% of users…
Find the most recent updates to Apple’s Mail Privacy Protection from Twilio SendGrid. See new data, understand the impact & get tips on how to prepare for iOS15. The post Apple Mail Privacy Protection in 2021: Guide for Email Senders appeared first on SendGrid.
On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. Here’s what we know so far. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.
Those new to the field of marketing might not be familiar with the process, but referral marketing is an excellent tactic for growing business. Let’s take a look at what referral marketing is, why it’s effective, and how to get your first referral marketing campaign off the ground. Congratulations! It’s time to start on the journey towards your first referral marketing campaign. This is an exciting time for any business because growth and development are just around the corner. How does referral marketing work? Referral marketing is an incredibly effective way to bring in new business to your company. It is so effective because, after the initial setup, the vast majority of the marketing efforts are conducted by your own customers and those taking part in the referral program. Participants in a referral program, often called referrers, recommend your business by making referrals in exchange for some sort of incentive.…
EveryAction, parent company of NGPVAN, is looking to hire somebody to fill the role of Senior Vice President, Deliverability.From the posting: “EveryAction is the second-largest and fastest-growing SaaS company serving nonprofits and social impact organizations. We’re looking for an expert in email deliverability to lead and grow our deliverability practice, help develop our email marketing product suite and work closely with our vendors, partners, and clients to deliver an industry-leading deliverability experience. We work with thousands of organizations that send billions of emails every month, including nonprofit organizations, social good groups, and Democratic political campaigns.”Does that interest you? If so, click here to learn more or to apply.
Learn about the different use cases, benefits, and limitations of using categories vs. unique arguments to track your email campaigns. The post Categories vs. Unique Arguments: Benefits & Limitations appeared first on SendGrid.
London, 31 August 2021 – Mapp, the international provider of insight-led customer experiences, and Combine Digital were chosen as partners to help The Digital Public Library. While Combine Digital collects anonymous visitor data from the association’s websites, Mapp enriches it with user analytics. It was vital that the data being collected from their website and app was transformed into actionable insights to allow them to push their online strategy, as well as improve the user experience. It was essential for The Digital Public Library to find a technology partner that would help them: Better understand the many different user needs Improve the user experience of their web sites Increase the availability of resources across all Danish public libraries Provide relevant information to the right person, at the right time Another key requirement of The Digital Public Library for the solution was that all collected data was accurate and valid. This…
Timely. Here is “Everything you need to know about BIMI and validated mark certificates, how they increase brand trust, and which companies have adopted them,” courtesy of World Trademark Review. This analysis, authored by Jeremy Speres, partner at Spoor & Fisher, provides great detail into BIMI/VMC state and status and what senders need to know to be able to move forward with their own BIMI plans. I learned a lot from reading this and I think you will, too![ H/T: Brian Westnedge from Red Sift ]
Thanks to William Gallagher from Apple Insider for letting us know that Apple has launched the ability to configure a custom email domain with iCloud Mail. It’s explicitly noted as being in beta, and it sounds like the process is a bit buggy so far, but they’ll get it worked out, and I have a feeling that this could be the start of something big. Click on through to read more.
I’m not 100% sure of the exact day that I first posted to this blog, but based on what I can find in my own notes and archives, I probably published my first post on August 26, 2001. So, I’m going to call that the birthdate of Spam Resource, and that means that today is the twentieth anniversary of Spam Resource.(Spam Resource circa 2001-2003)Wow, it’s been a heck of a ride. I guess that time flies when you’re … sitting still, quietly blogging about spam and email.Though Blogger did technically exist in 2001, Spam Resource wasn’t moved to the Blogger platform until 2006. Prior to that move, it was all hand-coded HTML flat files with lots of tables. For a period, it was even an online software store — my employer at the time held a contest to try to drive extra online software sales — and I was one of the…