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Mapp: Prénatal chooses Mapp to monitor, personalise and optimise its multi-channel customer journey
Mapp just issued another interesting write-up:
London, Milan, 23 March 2021 – Prénatal, the leading international specialist in products for new mothers, babies and children, has chosen Mapp as its supplier to monitor, personalise and maximise its marketing in order to improve the relationship with its customers on all touchpoints. The decision to use Mapp Cloud, a digital marketing suite that combines real-time customer insights and multi-channel marketing automation, was as a result of the platform’s ease of use and its completeness in terms of functionality. This is especially relevant for activating automatic, personalised marketing campaigns on multiple channels, thanks to customer insights generated by analysis of Prénatal’s own data, without depending on other suppliers. The use of first-party data will make it easy to recreate the unique customer view, i.e. the integration, visualisation and ability to use all data and events relating to customers’ browsing behaviour and preferences to personalise their contact and purchase experience.…
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