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HubSpot: 11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
- April 25, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another insightful story:
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That’s no small feat. If you’re stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you’re in luck. Here, I sat down with Lately’s CEO, Kate Bradley Chernis, to discuss the 11 tips that enabled her and her team to grow monthly recurring revenue by 240%. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action.…
Continued here: 11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
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