Social Media Marketing
According to a 2019 Sprout Social Index survey, 40% of marketers believe private community groups are becoming more important. And 23% of consumers agree with them. LinkedIn and Facebook have long implemented private groups within their platforms while Instagram and Twitter haven’t yet offered that feature. That was until Sept. 2021 when Twitter announced that it was testing its own subcommunity platform called Twitter Communities. Let’s take a look at how it works and how it can help brands connect with their target audience. This experiment is Twitter’s latest attempt to help connect users. While hashtags, Twitter Lists, the “Moments” and “Topics” features can help surface conversations you’re interested in, it can be difficult to identify (and consistently engage with) users who share your interests. Twitter Communities is meant to close that gap and provide one place for users to meet with users with whom they share personal and professional…
Have you ever wondered why those pesky social media algorithms exist? Though it may seem like they gatekeep your content, algorithms aren’t out to get you or hide your content from the masses. Let me paint a picture for you. You’re connected with hundreds of people — maybe even thousands — on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it’s likely that you don’t want to be bombarded by every single update from every single connection. That’d be pretty overwhelming, wouldn’t it? That’s how the folks from each of these social networks feel — and they’ve done plenty of user research to validate that feeling. In fact, that’s exactly why the news feeds — and the algorithms behind them — exist. All three of today’s most popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences…
When you’re marketing for a small business, you’re at least a month ahead of everything else. Or at least you try to be. Yet, here we are, talking about decorating for the holidays and the first day of fall has long come and gone. Now, it’s just a mad rush to get through New Year’s Eve and on to the next year. So, if you haven’t started decorating your online marketing for the holidays, it’s high time you did. Wondering what I’m talking about? No worries. In this article I’m going to explain:: Why you should decorate your online holiday marketingWhat decorating your online marketing for the holidays really isHow to decorate your online marketing for the holidays I’m also going to share some examples and ideas that you can use in your own marketing this holiday season. Why you should decorate your online holiday marketing Decorations are a visual…
If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance, hasn’t disclosed many metrics at all. In TikTok’s first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok’s first birthday, we know a lot more about it as sites like Digiday, AdWeek, and our own Marketing Blog regularly cover it. Even if you still aren’t quite sure what TikTok is, you’ve probably seen a video meme on social media that was created and published in the…
While TikTok, YouTube, and Instagram are huge influential players in the social media landscape, one of the most reliable platforms for marketing is still Facebook. About 2.89 billion people actively use this social network every month and many of them are in key demographics for a variety of insurance products. Facebook Ads for insurance agents can be an effective tool to capture new leads and generate new business. How Facebook Ads for insurance agents expands your reach Facebook appeals to a wide audience and, as an insurance agent, the platform can certainly help you broaden your reach with highly effective ads. About 28% of millennials and 29% of baby boomers use the internet to research and purchase insurance coverage, and a majority of them are Facebook users. Market research indicates that most Facebook users — roughly 71.9% — are adults between the ages of 18 and 44. This segment consists…
By now, you’ve probably heard about the importance of using social media to promote your business during the holidays and throughout the rest of the year. When it comes to the holidays, you know how important having the right plan to reach new customers and bring people into your store can be. And even if you’re not a social media enthusiast, with the right holiday social media strategy, you can drive meaningful results on social media this holiday season. Creating a holiday social media strategy starts with understanding what each network can bring to your business For the holidays, you’ll want to focus your efforts on a select group of social media sites that will offer the right features for connecting with your audience. Here’s an overview of how each network could work for your business. Facebook: As a small business, you’ve probably already seen how Facebook can be used…
According to HubSpot’s social media team, the video-based social app TikTok has serious growth and engagement potential for brands. The platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 1 billion users. While Gen-Z uses the platform to show their creative side, some brands on TikTok use the platform to build brand awareness, engage younger audiences, and reveal a lighter side of themselves through funny videos and challenges that drive social media trends across other platforms. In this post, we’ll discuss why you should leverage TikTok marketing in 2022 and how smaller companies can build a scalable, fun, and creative strategy on the platform. We’ll also cover eight brands that have gone viral on TikTok. What is TikTok Marketing? Although TikTok might feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique…
Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is because the look of social media profiles and posts are mostly controlled by the platform they’re on. This means that you’re limited on what you can and cannot do. Don’t let that discourage you. I’m going to show you how you can decorate your social media channels and posts to make sure that all of your online marketing is filled with the holiday spirit. Why you should decorate your social media What is it that makes the holiday season seem so special? It’s the decorating, of course! Okay, well, it might be because there are a bunch of holidays during the autumn months, rather than just one or two. But still, for me, it’s about decorating.…
Instagram has become an important part of holiday shopping. People look to Instagram for shopping inspiration, holiday specials, and creative gift-giving ideas. So how can you capture the attention of holiday shoppers on Instagram? Visual content is the way to go! Photos, videos, and word images (text overlayed on a photo or background design) will help your holiday marketing stand out and encourage busy consumers to shop with you. More than half of customers are influenced by product images, so don’t underestimate the impact images can have on your holiday sales. Instagram is the perfect platform to show off all the exciting things you have going on for the holiday season. It’s all about the visual, and if you use it the right way, it can be a great avenue for people to discover your business. It’s also incredibly easy to use, and can help you create professional-looking images that…
When it comes to social media strategy, most brands know some of the top strategies: Post high-quality content, monitor your brand perception, engage with your audience. But ever wonder if there are some strategies your social media team has been overlooking? In this article, we’ll cover some strategies you may not have considered, with some data to support their effectiveness. 1. Leverage small, nano, and micro-influencers. A 2021 State of User Generated Content report revealed that most marketers (93%) agree that consumers trust content created by people way more than brands. People trust each other considerably more than they trust brands, and that’s why 75% of marketers are working with small to micro-influencers with followers ranging from 500 to 25,000, according to the study. Why not mega influencers with millions of followers? Well, besides cost, some brands worry that as influencers become more celebrity-like and grow in popularity, they lose…