Social Media Marketing
When it comes to social media strategy, most brands know some of the top strategies: Post high-quality content, monitor your brand perception, engage with your audience. But ever wonder if there are some strategies your social media team has been overlooking? In this article, we’ll cover some strategies you may not have considered, with some data to support their effectiveness. 1. Leverage small, nano, and micro-influencers. A 2021 State of User Generated Content report revealed that most marketers (93%) agree that consumers trust content created by people way more than brands. People trust each other considerably more than they trust brands, and that’s why 75% of marketers are working with small to micro-influencers with followers ranging from 500 to 25,000, according to the study. Why not mega influencers with millions of followers? Well, besides cost, some brands worry that as influencers become more celebrity-like and grow in popularity, they lose…
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys,” waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times. And it works—every year. But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so. You may not have a million-dollar TV budget or Grammy-worthy holiday jingles to do it, but you do have the power of social media and email marketing. Here are eight holiday marketing tips for using email and social media to help you stand out from the “big guys.” Table of Contents1. Develop a schedule to help build holiday momentumWhen does retail holiday season start?2. Pay attention to what your followers,…