HubSpot: Twitter Communities: How Marketers Can Leverage It in Their Strategy

HubSpot just released a brilliant write-up:

According to a 2019 Sprout Social Index survey, 40% of marketers believe private community groups are becoming more important. And 23% of consumers agree with them. LinkedIn and Facebook have long implemented private groups within their platforms while Instagram and Twitter haven’t yet offered that feature. That was until Sept. 2021 when Twitter announced that it was testing its own subcommunity platform called Twitter Communities. Let’s take a look at how it works and how it can help brands connect with their target audience. This experiment is Twitter’s latest attempt to help connect users. While hashtags, Twitter Lists, the “Moments” and “Topics” features can help surface conversations you’re interested in, it can be difficult to identify (and consistently engage with) users who share your interests. Twitter Communities is meant to close that gap and provide one place for users to meet with users with whom they share personal and professional…

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