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HubSpot: 5 Underrated Social Media Strategies You Should Start Using Today
HubSpot just released a new brilliant blogpost:
When it comes to social media strategy, most brands know some of the top strategies: Post high-quality content, monitor your brand perception, engage with your audience. But ever wonder if there are some strategies your social media team has been overlooking? In this article, we’ll cover some strategies you may not have considered, with some data to support their effectiveness. 1. Leverage small, nano, and micro-influencers. A 2021 State of User Generated Content report revealed that most marketers (93%) agree that consumers trust content created by people way more than brands. People trust each other considerably more than they trust brands, and that’s why 75% of marketers are working with small to micro-influencers with followers ranging from 500 to 25,000, according to the study. Why not mega influencers with millions of followers? Well, besides cost, some brands worry that as influencers become more celebrity-like and grow in popularity, they lose…
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