Constant Contact: Facebook Ads For Insurance Agents: A Full Guide + Key Tips

Constant Contact just posted a engaging write-up:

While TikTok, YouTube, and Instagram are huge influential players in the social media landscape, one of the most reliable platforms for marketing is still Facebook. About 2.89 billion people actively use this social network every month and many of them are in key demographics for a variety of insurance products. Facebook Ads for insurance agents can be an effective tool to capture new leads and generate new business.‌‌ How Facebook Ads for insurance agents expands your reach Facebook appeals to a wide audience and, as an insurance agent, the platform can certainly help you broaden your reach with highly effective ads. About 28% of millennials and 29% of baby boomers use the internet to research and purchase insurance coverage, and a majority of them are Facebook users. Market research indicates that most Facebook users —‌ roughly 71.9% —‌ are adults between the ages of 18 and 44. This segment consists…

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