HubSpot: 5 Social Media Algorithms Marketers Need to Know About in 2022

HubSpot just issued a brilliant blogpost:

Have you ever wondered why those pesky social media algorithms exist? Though it may seem like they gatekeep your content, algorithms aren’t out to get you or hide your content from the masses. Let me paint a picture for you. You’re connected with hundreds of people — maybe even thousands — on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it’s likely that you don’t want to be bombarded by every single update from every single connection. That’d be pretty overwhelming, wouldn’t it? That’s how the folks from each of these social networks feel — and they’ve done plenty of user research to validate that feeling. In fact, that’s exactly why the news feeds — and the algorithms behind them — exist. All three of today’s most popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences…

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