Social Media Marketing
What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and trust. But they’re also a dime a dozen, so marketers need to refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2022. Are Brands Investing in Social Media Communities? The Hubspot Blog surveyed 1,067 global marketing professionals working in B2B and B2C companies to determine which trends they leverage, the channels they use, and their plans for 2022. Here’s what we found: Social Media Community Trends 64% of marketers plan to invest in social media communities…
The average Facebook user generates more than $32 of revenue. How can you make sure you get your share? Fortunately for small businesses, the answer isn’t always to spend more dollars. When you learn how to scale Facebook ads effectively, you discover that sometimes you’re better off editing your content or testing new audiences. Of course, sometimes the answer is to spend more, but you can maximize the effect of small budget increases by putting your dollars in the right place. Facebook ads can yield high returns on investment. What is Facebook ad scaling? You’ve run your first couple of Facebook ads. They performed pretty well, but you suspect they could do better. A business associate suggested that you try scaling your ads. You nodded thoughtfully even as you wondered if scaling an ad was more like scaling a mountain or a fish. Don’t panic. Facebook ad scaling is simply the practice…
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience. To help you plan for trending…
According to 2021 2ubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly. When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably so. The year 2020 changed the way we did just about everything — including socializing. Social distancing became a familiar part of our lives leaving a void for personalized communication we used to have in-person. Nevertheless, humans are adaptable, and several new social networking sites have emerged in the last twelve months to recreate the communities we’ve had to abandon abruptly. 2022 Social Media Trends The hottest social media trends thus far are audio-based social networking and live streaming. Live streaming video (32%) was…
I get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2022. General Social Media Demographics Roughly 82% of Americans between 18 and 49 years old use at least one social media site. (Pew Research Center) The top way marketers find their audience on social media is by researching relevant online communities, such as Facebook Groups…
As of June 2021, TikTok users on Android devices now spend more time each month watching content than YouTube users (also on Android devices). In UK countries, the difference is even more drastic than in the U.S. as TikTok users continue to watch more video content than on YouTube. Additionally, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With data like that — and all the growing social media video platforms out there — it’s become obvious that social media marketing and video content go hand in hand. While creating great social media videos for your company can be an incredibly effective marketing tactic, each social media content strategy shouldn’t be a one-size-fits-all approach. To ensure that your videos are seen and spread quality brand awareness, you’ll need to ensure…
TikTok. Clubhouse. Twitch. These are just some of the many new social media apps we’ve seen grow in popularity over the past year — and that’s along with all the ‘oldies but goodies’ like Instagram, Facebook, and Twitter. The expanding list of popular social media platforms undoubtedly makes a social media marketer’s job harder: Which platforms will provide the highest ROI? Where’s your audience hanging out? And which ones aren’t worth the effort? As the social landscape changes, HubSpot’s Blog team surveyed over 500 marketers to determine the biggest challenges social media marketers will face in 2022 — and how to prepare. Let’s dive in. 5 Social Media Challenges Brands are Facing in 2022 1. Determining on which platform(s) you should market your brand. In 2022, 26% of marketers say their biggest challenge will be determining which platform(s) they should invest time and resources. This makes sense: The most popular social platforms aren’t…
Most people do business with brands that they follow on social media. So, businesses have to step up to meet new generations where they are. Social media for dentists has great potential to accomplish just that. With your everyday responsibilities ranging from appointments, accounting, and business development, how can you make room for learning social media and what to post? The practice has a learning curve, but by applying the following social media strategies, you’ll start getting the hang of it quicker than you imagine. We make it easy to build loyalty with patients and clients, drive referrals, and grow your center. Start a Free Trial of Constant Contact for Health and Wellness Benefits of social media The way you attract new patients can change drastically after using social media. Done from a place of honesty, social media marketing can make your practice well known among your target audience. Better…
All right, so most of us haven’t even picked out our Halloween costumes yet. However, for marketers everywhere, it’s just about that time where we need to start sipping the proverbial eggnog and thinking about our holiday marketing strategies — but where do we even begin? Confused about where to start with your holiday marketing strategy on social media? In this post, hear directly from HubSpot’s social team about the best social media holiday marketing practices and how they best prepare for the holiday season. Social Media Holiday Marketing Best Practices 1. Prioritize high-value content. Kelly Hendrickson, Senior Manager on the Social Media team at HubSpot, says, “When it comes to brands posting on social media around the holidays, the question we should always be asking is “Is this of value to my audience?’” As audiences are likely viewing a lot of content from a lot of different businesses hoping…
It’s getting down to the wire, the holidays are fast approaching and now is the time to bring your A-game on social media. People have been shopping for a few weeks already. Now is the time to capture your audience’s attention, show value, gain engagement, and share your offer. You may be wondering what you can do to increase engagement, create a lasting impression and boost business. You don’t want to waste your time posting things that don’t get results. Watch this on-demand webinar to see how you can boost business with social media: In this on-demand webinar, you’ll learn: Strategies to gain engagement and beat the algorithmHow to use social media ads to reach your target audience to sell moreWhy you need to combine your social strategy with other marketing channels to increase success year-round Social media is great, but if you’re putting all your eggs in one basket,…