HubSpot: 29 TikTok Stats to Know in 2021

HubSpot just posted a engaging blog:

If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance, hasn’t disclosed many metrics at all. In TikTok’s first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z.   But now, shortly after TikTok’s first birthday, we know a lot more about it as sites like Digiday, AdWeek, and our own Marketing Blog regularly cover it. Even if you still aren’t quite sure what TikTok is, you’ve probably seen a video meme on social media that was created and published in the…

Continued here: 29 TikTok Stats to Know in 2021