HubSpot: 8 TikTok Marketing Examples to Inspire Your Brand in 2022

HubSpot just posted a interesting blogpost:

According to HubSpot’s social media team, the video-based social app TikTok has serious growth and engagement potential for brands. The platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 1 billion users. While Gen-Z uses the platform to show their creative side, some brands on TikTok use the platform to build brand awareness, engage younger audiences, and reveal a lighter side of themselves through funny videos and challenges that drive social media trends across other platforms. In this post, we’ll discuss why you should leverage TikTok marketing in 2022 and how smaller companies can build a scalable, fun, and creative strategy on the platform. We’ll also cover eight brands that have gone viral on TikTok. What is TikTok Marketing? Although TikTok might feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique…

Read more from the original source: 8 TikTok Marketing Examples to Inspire Your Brand in 2022