Social Media Marketing
Every day, millions of users log in to social media to connect with family, friends, and businesses they care about. There’s a tremendous opportunity for you to grow your small businesses, nonprofit, or personal brand on social media, but to look professional, you’ll want to make sure you’re familiar with the correct social media image sizes. But don’t worry about keeping track of every platform’s preferred photo and post sizes! We’ve compiled an updated list of the correct social media image sizes for each platform below. Simply click on the platform you’re interested in or scroll for the full list of preferred image dimensions for Facebook, Instagram, Pinterest, and more! Table of Contents: Click item for details and examplesFacebook image sizes and dimensionsFacebook cover photo: 830 x 312 pixelsFacebook profile photo: 170 x 170 pixelsFacebook post image size: 1080 x 1080 pixelsFacebook Event cover photo size: 1200 x 628 pixelsInstagram…
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s why we’ve made a list of the social media metrics that are essential to track, so you don’t miss out on important numbers that can help you later. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Social Media Metrics are imperative to social strategy. They give you an inside look at how your channels are performing and how you are perceived by your target audience. They can also give provide you with ways to improve upon your strategy. 1. Audience growth rate To measure your audience growth rate, begin by…
Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a new affiliate tool for influencers. The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook? Let’s see what the data says and what it means for brands. We surveyed 301 people in the United States and asked, “Which social media platform do you spend the most time on each week?” The response was kind of surprising. Despite YouTube’s steady growth over the past year and the rise of TikTok and Clubhouse, Facebook remains the top social media platform. YouTube follows, with the gap between the…
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it’s hard to keep up-to-date on what’s really going on with social media. To help you separate fact from fiction, I put my MythBusters hat on and drudged up some of the most common social media myths out there. Let’s dive into some social media myths we’ve all probably heard from colleagues or friends and why you need to leave these old ways of thinking behind. 20 Social Media Myths to Leave Behind in 2022 1. My customers aren’t on social media. In 2021, over 3.7 billion people worldwide are active on social media. Today, it seems like there’s a social platform for everything and…
The world around us is constantly changing — it only makes sense that the marketing world does too. Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us. Here, we’ll cover 5 social media predictions marketers got wrong in 2021 and strategies for making better predictions in the future. 5 Bad Social Media Predictions of 2021 1. The TikTok craze will reach its peak. Despite threats of being banned in the U.S. — and actually being banned in India — TikTok continues to defy the odds and grow at a steady rate. In fact, the app hit a remarkable milestone at the end of 2021 — one billion monthly active users. Despite its popularity, some marketers may have dismissed TikTok entirely, reducing it to a platform…
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing – what it is, its benefits, and how to actually build a social media marketing strategy that’ll work for your specific business. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on. Before we dig deeper into…
When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. A couple of months after Clubhouse’s launch, Twitter announced Twitter Spaces, a feature limited to accounts with 600+ followers. Today, both platforms have greatly expanded. And, each time this happens, marketers wonder, “Which of these social media channels should I use in my strategy? And, is this trend even worth investing in?” The good news? Strong competition around a social media trend, like chat streaming, signals that it’s not going away anytime soon and might be worth investing in. So, the only thing you’ll need to figure out is where to experiment with the trend. Below, I’ll give you a breakdown of Clubhouse’s biggest competitors as well as some marketing takeaways to help you determine which platform is right for your brand. Need…
Entrepreneurs in the home services industry are often so busy with managing day-to-day operations and coordinating with fellow contractors that marketing efforts and planning often get pushed aside for another day. But the best in the industry know that roofing company marketing is an indispensable part of getting new customers. Never used digital marketing before? Not a problem. Even if you’re starting from zero, you can get the right tools, guidance, and roofing marketing ideas you need to grow your roofing business or contracting services. This guide will focus on the 10 best ways to use your time and resources for roofing contractor marketing efforts to get the most return on investment (ROI). Table of Contents1. Email marketing2. Referral program3. SEO-optimized website4. Manage your online reviews5. Paid advertisements6. Be active on Facebook7. Get listed in online directories8. Connect on LinkedIn9. Try content marketing10. Stay current with seasonal specialsLearn more about…
Anyone can start a social media account. But crafting content that makes a difference to your clients is a beast of a different nature. Great social media content for insurance agents allows you to reach potential clients, build trust, inspire confidence in your agency, and advertise agency promotions. Poorly written Facebook posts or blurry Instagram pictures, on the other hand, can make your agency seem unprofessional or untrustworthy. This guide will set you up with the tools you need to craft expert social media posts every time. Read on for trends you need to know, information on the best social media channels for insurance agents, and pre-written scripts you can use to get your social media channels off the ground today. Find more leads and drive policy renewals with expert marketing advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for…
What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and trust. But they’re also a dime a dozen, so marketers need to refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2022. Are Brands Investing in Social Media Communities? The Hubspot Blog surveyed 1,067 global marketing professionals working in B2B and B2C companies to determine which trends they leverage, the channels they use, and their plans for 2022. Here’s what we found: Social Media Community Trends 64% of marketers plan to invest in social media communities…