personalization
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
Get your marketing priorities in order for the new year. These 7 unPredictions are used by leading brands to improve customer engagement.
Today’s marketers are busier than ever as they juggle branding, CX, digital marketing, customer acquisition and retention, and much more. According to Gartner, marketing budgets
Inflation, shipping supplies, budget cuts, and even privacy-related changes from Apple all contributed to a challenging 2021 for retail brands. One of the largest challenges
E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP.
This Black Friday, marketers sent more brand messages than ever, and the Emarsys platform delivered 30.7% more messages than prior year.
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry and share our secret recipe for higher open rates. Then, we’ll head to the lab, run through some A/B tests, and discover why data should decide your Halloween-style subject line. You can come out from under the bed now. Table of Contents 21 eye-catching Halloween email subject lines Ecommerce & retail Tech Food & spirits Entertainment How to write a killer Halloween subject line Get creative with your tone of voice Use marketing psychology to increase open rates Make it personal with contact properties Avoid the dreaded spam folder Utilize software testing to polish your…
Push Notifications: what are they? Push Notifications are a very effective tool for creating engagement and value for customers. These notifications take the form of a message that pops up on a mobile device, which are sent by an app installed on the smartphone even if that app isn’t currently running. Push notifications can be used for a variety of goals, like sending news, information, or telling users about special promotions. The immediacy of this form of messaging is very popular, and it creates a preferential channel between the brand and the smartphone owner. How to use Push Notifications The most common uses of these notifications are:Transactional: to confirm registration or that a product has been shipped;Informational: to share special offers;Social: notifications about interactions;News: to send out news and updates;Targeted: notifications about particular areas of interest;Personalized: using the data available about each user. Transactional Informational Social News How to improve…