personalization
This article is the fourth in our 6 Pillars of Cross-Channel Personalization series. Grab your copy of the full-length whitepaper breaking down all six pillars…
Today’s customers expect your brand to provide a 1:1 experience that’s relevant to their individual needs and preferences. They also expect to have that 1:1…
From in-store to in-app to online, regardless of where your customers shop with your brand, they expect a connected, personalized experience. In the past, true…
This article is the second in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected…
More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms and conditions are over? Will consumers start poring over the privacy policies of every website they do business with? Honestly, probably not. But prioritizing personal data protection is a trend that’s turned into a movement with no signs of slowing down. At the same time, consumers are expressing a desire for more personalized experiences from brands. And marketers are more than willing to use personal data to make that happen. A highly personalized brand experience requires personal data. So, where do these two lines cross? How can marketers use the power of personalization to build unique and engaging emails for subscribers while being vigilant about data privacy at the same time? Table of Contents The privacy paradox and its…
Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue.
From social media to online shopping, mobile is winning the battle for attention over desktop — and its usage is increasing at a rapid rate. …
The summary of our Emarsys Spring Release 2022 Webinar — get all the details about our latest platform innovations.
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
This article was originally published on Drapers Online, here, and has been adapted for the Emarsys blog. In an era where many marketers wear their…