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MagNews: How to integrate Push Notifications within your multichannel campaign to increase your sales?
MagNews just released a new brilliant article:
Push Notifications: what are they? Push Notifications are a very effective tool for creating engagement and value for customers. These notifications take the form of a message that pops up on a mobile device, which are sent by an app installed on the smartphone even if that app isn’t currently running. Push notifications can be used for a variety of goals, like sending news, information, or telling users about special promotions. The immediacy of this form of messaging is very popular, and it creates a preferential channel between the brand and the smartphone owner. How to use Push Notifications The most common uses of these notifications are:Transactional: to confirm registration or that a product has been shipped;Informational: to share special offers;Social: notifications about interactions;News: to send out news and updates;Targeted: notifications about particular areas of interest;Personalized: using the data available about each user. Transactional Informational Social News How to improve…
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