Omnichannel Marketing
Provide your shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. See how big name brands advanced their strategies by doing so with these examples.
With skyrocketing paid social costs and customers more discerning than ever, how do you stand out from your competitors and win your customers’ attention? The…
Help your heroes find their way What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience. In a world full of digital distractions, the brands that are able to effectively move people along a cohesive customer journey stand the best chance of earning attention, sales, and loyalty. But first… you’ve got to get your story straight. The customer is the hero. So, what kind of role do brands play along the way? In this new ebook, we’ll explore the intersection of the customer journey and the hero’s journey. You’ll meet a young couple facing a major life change, and discover how omnichannel communication guides them through their story towards a happy ending. In this ebook, you will find: What Luke Skywalker has in…
From in-store to in-app to online, regardless of where your customers shop with your brand, they expect a connected, personalized experience. In the past, true…
This article is the first in our Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer…
Marketing isn’t what it used to be. Today, customers engage with your brand across multiple devices and channels. If you want to maximize your brand…
Omnichannel isn’t about how many channels you use, but how you use them. Learn more about omnichannel marketing and why you should make it a priority.
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
We’ve officially kicked off 2022 at Emarsys, and much like every new year for our company, we feel a tremendous sense of excitement. As a
It’s that time of the year again – all business owners, especially those in the ecommerce marketing space, probably starting to send a high volume of emails. Every year at Maropost we see at least a 200% increase in send volume over the holiday season compared to other times. Just last year we processed more than 429 million emails during the Black Friday & Cyber Monday season. Over the past few weeks, we shared a couple of holiday-related tips aimed at boosting sales this season. In this blog, we’ll talk about a marketing strategy that will help you achieve high deliverability rates, maximize your ROI on your holiday emails and minimize cart abandonment during this busy shopping season. Keep reading for the best holiday sale checklist! Begin NowSend Relevant & Valuable Content Stand Out from the CrowdUtilize Gmail AnnotationsOptimize for MobileTry SMS Don’t Stop Me Now Geek Out a Bit Avoid…