HubSpot: What Are Brand Identity Elements?

HubSpot just released another brilliant blogpost:

Branding is tough. It requires you to truly understand the message you want your business to convey to the world, and to understand your customers and what you want them to take away from your business. One of the key parts of branding is establishing brand elements, and, in this post, we’ll discuss what they are, and give examples that you can use for inspiration. Brand elements are essential because they help you develop a brand identity. Your brand identity dictates your business’ cohesive look, from how you communicate with customers, to editing style for your social media posts, the font you use in your YouTube video end screens — really everything. As they’re critical to business success, it’s essential to have brand elements for your business, and we’ll discuss each type below. Types of Brand Identity Elements 1. Brand Name A brand name is the words you use to identify your…

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