HubSpot: 7 Best Practices for Lead Nurturing Emails

HubSpot just posted a new brilliant story:

Lead nurturing emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. It’s one of the best lead nurturing tactics you can use and an essential part of an email marketing strategy. Why? Because lead nurturing emails radically increase the chances of your leads making a purchase. You no longer have to hope that they will buy your products. Rather, you’ll slowly warm them up until they make that decision. In this post, you’ll learn best practices for creating high-performing lead nurturing emails to drive your leads to make a purchase. How does lead nurturing work? A potential customer may have several types of interactions with your business. They may add something to their cart, subscribe to a mailing list, take advantage of a promotion, or set up a meeting with one of your salespeople.…

Continued here: 7 Best Practices for Lead Nurturing Emails