Constant Contact: How to Scale Facebook Ads: A Simple (But Effective) Guide

Constant Contact just shared another insightful blogpost:

The average Facebook user generates more than $32 of revenue. How can you make sure you get your share? Fortunately for small businesses, the answer isn’t always to spend more dollars. When you learn how to scale Facebook ads effectively, you discover that sometimes you’re better off editing your content or testing new audiences. Of course, sometimes the answer is to spend more, but you can maximize the effect of small budget increases by putting your dollars in the right place. Facebook ads can yield high returns on investment. What is Facebook ad scaling? You’ve run your first couple of Facebook ads. They performed pretty well, but you suspect they could do better. A business associate suggested that you try scaling your ads. You nodded thoughtfully even as you wondered if scaling an ad was more like scaling a mountain or a fish. Don’t panic. Facebook ad scaling is simply the practice…

More here: How to Scale Facebook Ads: A Simple (But Effective) Guide