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Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users. But there’s another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to provide a space for Instagram users to post short, ‘snackable’ content that mirrors what you’d see on TikTok. We’ve already covered the debate of TikTok versus Instagram Reels, so I won’t go into that here. Instead, I spoke with an Instagram influencer and consultant, Kar Brulhart, who has grown her own Instagram account from 0 to 45,000+ viewers and obtained over six figures in less than 10 months using Reels — all organically. Here, we’ll cover Brulhart’s tips for how brands can leverage Instagram Reels to reach new audiences and acquire new customers. But first…
Milan, April 5th 2022 – MailUp and Contactlab are pleased to announce their integration following the acquisition of Contactlab S.p.A. by Growens Group (here is the press release), of which MailUp is part. This operation allows the new division MailUp + Contactlab, which will become a single business unit, to create the leading Italian player of next-generation digital marketing cloud solutions, suitable for organizations of all sizes and types. DOWNLOAD THE PRESS RELEASE DOWNLOAD THE PICTURE AND THE BIO OF MASSIMO FUBINI Who is Mailup MailUp, founded in 2002 in Cremona, is a multichannel marketing platform chosen by over 9,500 companies to enhance their customer-centric marketing strategies via Email and SMS. Over the years MailUp has grown to become an important point of reference in the Italian market and an expanding reality at global level. MailUp’s key assets are the reliability of its sending infrastructure, the high deliverability rates and…
As we continue to progress into the digital age, a new era of the internet is emerging: web3. Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let’s break down what web3 is, when it will launch and how it could impact marketers in the short- and long-term. To understand what it is, let’s take a trip down memory lane. In the late ‘90s, the world was introduced to the first version of the internet. It wasn’t nearly as complex as it is today, with just basic fonts, gray buttons and blue hyperlinks. Very reminiscent of how a website would load today stripped to HTML. Then, it evolved to Web 2 around 2005, a phase in which consumers could consume content like never before on blogs, and later, social media. However, as…
Instagram likes to keep marketers on their toes. Just this past year, we’ve seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options. But it’s not only the platform that’s evolving — the audience is too. Now it’s up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we’ll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. 5 Instagram Challenges Marketers Face 1. Knowing which hashtags to use – and how many. From the platform that gave us #ThrowbackThursday and #WednesdayWisdom, it’s no surprise that hashtags play a huge role on Instagram. But they can also be difficult to crack — how many should you use? Should you stick with the popular hashtags or target more niche ones? HubSpot and Mention’s 2022 Instagram…
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we’ll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. SEO Challenges in 2022 A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm changes. The number one challenge for marketers is keeping up with algorithm changes. This doesn’t surprise me — in 2020 alone, Google ran more than 500,00 experiments that led to 4,000+ changes to search. If you’re like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps…
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications. SMS marketing is one of the more interruptive ways of communicating with consumers because people feel compelled to read text messages. The 2020 Mobile Consumer Engagement report by Sinch found that 2 in 5 consumers have more than 50 unread emails in their inbox, but only around 2 in 50 have more than 50 unread texts. Many bulk SMS providers emphasize high open rates as one of the best features of text message marketing. We see it as a sign of higher stakes.…
Ecommerce continues to grow each year. In fact, during the third quarter of 2021, ecommerce sales accounted for 13% of all sales. What do these numbers tell us? Online purchases aren’t slowing down anytime soon, and learning how to scale an ecommerce business has never been more critical. Scaling vs. growing your businessHow to scale your ecommerce business: 6 effective tipsImplement automationOffer free shippingMake the website fast and navigableAmp up your customer service experienceCommunicate value in the product copyCollect reviews and display themStart Scaling Today Scaling vs. growing your business Most people confuse how to scale an online business with how to grow it. So, what’s the difference? Growing a business refers to increased revenue due to using more resources, such as staff, capital investment, and product line. In this regard, the business grows in size but may not necessarily make profits. On the other hand, scaling refers to increasing…
One of the keys to successful advertising is to put your ads in front of the right people at the right time. This is your perfect advertising audience. It is important to define the characteristics of this advertising audience before implementing strategies to target them. In this blog, we will share: How to decide the attributes of your perfect advertising audience;Which channels you can use to reach various audiences; andHow to make the best use of your advertising budget. In a growing industry, it is more expensive, competitive and difficult for businesses to advertise online than ever before. Taking a considered approach to your advertising activities is now necessary, and that starts with targeting specific, pre-defined audiences. Attributes Of Your Perfect AudienceChannels For Perfect AudiencesMake Best Use of Your Advertising BudgetMake Your Plan 1. Attributes Of Your Perfect Audience This is likely an exercise you have completed earlier as an…
At Emarsys, we’re all about bringing power to the marketer. That’s because we know today’s marketers are under considerable pressure to drive customer growth and…
Easter is just around the corner, on Sunday, April 17. Now’s the time to kickstart your Easter email marketing campaign. We’ve got a bunch of tips, tricks and fun examples to keep your audience interested in your Easter promotions. Why You Should Do Easter Email Marketing From a business standpoint, Easter can be a very lucrative holiday for most companies. Last year, nearly 8 out of 10 Americans celebrated Easter while over half of those who didn’t mark the occasion by taking advantage of Easter promotions. Source While not as widely celebrated as Christmas and Mother’s Day, in terms of sales, Easter ranks ahead of Valentine’s Day, Father’s Day, and even Halloween. Easter sales in 2021 rose to $21.6 billion. The average shopper spent $179 on Easter gifts and celebrations with their friends and family. The National Retail Federation had surveyed US adult consumers on what they planned to purchase…