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HubSpot: 5 Instagram Challenges Marketers are Facing, According to Research
- April 4, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a interesting story:
Instagram likes to keep marketers on their toes. Just this past year, we’ve seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options. But it’s not only the platform that’s evolving — the audience is too. Now it’s up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we’ll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. 5 Instagram Challenges Marketers Face 1. Knowing which hashtags to use – and how many. From the platform that gave us #ThrowbackThursday and #WednesdayWisdom, it’s no surprise that hashtags play a huge role on Instagram. But they can also be difficult to crack — how many should you use? Should you stick with the popular hashtags or target more niche ones? HubSpot and Mention’s 2022 Instagram…
More here: 5 Instagram Challenges Marketers are Facing, According to Research
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