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Maropost: 5 tips to Build a Great Email Marketing Automation Strategy
Maropost just released a new interesting blog:
Email marketing is one of the oldest and most reliable mobile marketing strategies out there. With the right elements in place, emails could be your ultimate weapon in marketing and improving your marketing campaign. But wait…what is email marketing automation? Email marketing automation is basically sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set. You no longer have to type and send out a hundred emails every day manually (very time-consuming!). Instead, with automation you can arrange a set of messages and schedule them for a particular audience. A successful email marketing automation strategy can: Boost engagement along the customer journey Increase revenue Improve efficiency Are you excited yet? Now you might be wondering asking: “How can I build a successful email marketing automation strategy?” There are several different ways to do this, but we are here to give you the best. Here are five…
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