Top Deliverability’s Blog
Maropost: 10 Essential Email Marketing KPIs & Metrics for Winning Email Campaigns
- October 10, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just posted a new brilliant post:
So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.
More here: 10 Essential Email Marketing KPIs & Metrics for Winning Email Campaigns
P.S. Do you need help with Maropost? check our Email Service Provider Handbook or Ask for a Consultation
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