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Have you ever set up a form on your site, only to forget to check the entries that were submitted? Creating an HTML form that sends an email after submission is one of the simplest and most effective ways of resolving this issue. Here, we’re going to walk you through how to create a form that sends an email to you, as well as the customer, to ensure the form was received. Ideally, browsers would allow you to route form submissions directly to an email address. However, the reason they don’t is that emailing directly from an HTML web form would reveal the visitor’s email address, making the user vulnerable to malicious activities, such as phishing. Adding a mailto: address to the form can be a potential way to circumvent this challenge. This option activates the default mail client on the user’s computer, prompting them to send the form over
If you’ve decided to start running WhatsApp campaigns, creating a WhatsApp Business Account is the first step. You can’t do much WhatsApp marketing with the regular app. Then, you’ll be able to reach current and potential customers with instant messages for greater engagement and additional line of support and communication. Let’s see how you can make a WhatsApp Business Account and start using it for marketing. What Exactly Is a WhatsApp Business Account? A WhatsApp Business Account is the account a company makes to access the WhatsApp business tools. Just like individuals sign up for the messaging app with their name and phone number, companies have to do that too to use WhatsApp for business. Only, they need to provide a few more details to prove their authenticity. How to Create a WhatsApp Business Account First, let’s clear up a common misconception. If you want to use WhatsApp for your
Sendinblue now offers WhatsApp Campaigns via the official WhatsApp API. Boost your marketing strategy with WhatsApp Campaigns by Sendinblue! How can you start using WhatsApp Campaigns for your business, what are the benefits and the marketing opportunities it presents — find out all about it in this article. What are WhatsApp Campaigns? A while back, the WhatsApp Business API for large companies was launched. It scales the direct message communication offered by the WhatsApp Business app for bigger teams and customer lists, adding a lot of marketing tools. Although it’s technically possible on the app to send mass messages as marketing campaigns, this use wasn’t endorsed by WhatsApp. Now, this is changing. Marketing on the platform just got a lot more versatile and practical for businesses. WhatsApp Campaigns is the official WhatsApp marketing feature. Get started with WhatsApp Campaigns by Sendinblue >> Why Use WhatsApp for Business? WhatsApp is the
Email marketers like HTML emails due to their attention grabbing graphics, fonts, and colors. But there’s still a time and place for the simplicity of plain text emails. What they lack in visual appeal they make up for in reliability and deliverability. And sometimes, it’s good to return to the basics for maximum effectiveness. What are plain text emails? Plain text emails are just that—simple emails that only include plain text. They are the email equivalent to a letter written on a typewriter—no images or fancy fonts—just standard text. And while they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important and how to properly build them, while providing plenty of plain text email examples along the way. Are emails still sent in
Marketers understand just how important it is to deliver a personalized and relevant customer experience. Our 2022 State of Digital Marketing survey revealed that 50% of eCommerce businesses are offering a personalized experience – that’s 33% more than in 2020. But how can you do this accurately to target consumers with the right content, on the right channel, at the right time, if you’re working with siloed customer data? A single customer view is essential. Lacking a comprehensive approach to collecting and consolidating data can have you falling at the first hurdle of a positive customer experience. This causes low customer engagement, fewer sales, and low customer loyalty. Having a single customer view (SCV) is essential for getting a single source of truth about your customer and their journey. By combining your offline and online customer data, it enables personalized marketing that’s consistent across all relevant channels that your customers
Back in June, Jennifer Nespola Lantz and I hosted a Kickbox Live session where we explained what a BIMI logo is, which ISPs support it, and we gave our recommendations on moving forward with a BIMI sender logo. And we even took time to answer a bunch of questions. And the info we shared then is still the latest and greatest with regard to BIMI status, so if you’re curious as to what this whole BIMI logo thing is and what you should be doing about it, feel free to head on over to the Kickbox blog and check it out.And don’t forget, I’ve got a whole BIMI section here on Spam Resource, including current and upcoming (Apple) mailbox provider support, what to do if you’re seeing the wrong logo, how to “fake it ’til you make it” at Gmail, learn how to create an animated logo, and more!
Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision — and even then, still felt unsure about the best course of action? In cases like those, you might need a decision tree. It’s more formal than a chat with a friend or a pros-and-cons list. Here, we’ll show you how to create a decision tree and analyze risk versus reward. We’ll also look at a few examples so you can see how other marketers have used decision trees to become better decision makers. Table of Contents What is a decision tree? Decision Tree Analysis How to Create a Decision Tree How to Create a Decision Tree in Excel Decision Tree Examples When it comes to marketing, decision-making can feel particularly risky. What is my colleague is so attached to a new product, she doesn’t want to mention any
UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX and UI are so often conflated that you could come across a job posting for a UX Designer where the job description mistakenly outlines the responsibilities of a UI Designer and vice versa. Although UX and UI are distinct practices, they overlap and complement each other. For this reason, it can be confusing to understand what makes them different and how they work together to create a great product. UX and UI are two disciplines that work hand in hand to create a product, service, or website that is delightful and intuitive for customers to use. User Interface (UI) relates to the aesthetic properties of a digital product, including the look, feel, and design of all the elements a user can interface with. Meanwhile, User Experience (UX)
Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example. I want to bring in 130 new customers. But I don’t know how many visits I’ll need to reach my goal. Before doing the Goal Seek analysis, I organize my data to find the average MoM visit-to-customer percentage. Step 1: Select the cell with the output you want to change In this case, I’ll select the customer goal. Step 2: Navigate to the “Data” tab Step 3: Select “What-if Analysis” Step 4: Click “Goal Seek” Pro Tip: You can also get here with the Goal Seek Excel shortcut. Press Alt + A on your keyboard
One of the questions we hear most often at Postmark is: what is transactional email, and how is it different from other types of email? Well, friends, seeing as we’ve been dealing with transactional email since 2009, we’re happy to answer that question in lots of detail and with plenty of examples. What is transactional email? A definition Transactional emails are messages that are sent in response to an action a user takes on a website or application. They contain data or content that is specific to that user, and are typically sent to individuals one at a time. Examples include: Password reset emailsAccount creation emailsWelcome emailsShipping confirmationsPayment invoicesPurchase receiptsOrder confirmation emailsPayment failure notifications In general, recipients expect to receive transactional emails; and in many cases, they will actively refresh their inbox until the message arrives. Transactional vs. marketing email Transactional emails contain user-specific content and are typically sent to individuals